1xBat announced as ‘POWERED BY’ sponsor for Abu Dhabi T10 2024 season

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1xBat Sporting Lines has officially been announced as the ‘powered by’ sponsor for the 8th season of the Abu Dhabi T10 Cricket League, starting on November 21, 2024. This season is expected to be a major event, with matches broadcast across various platforms and the partnership set to boost the league’s visibility.

The Abu Dhabi T10 League, the first ICC-sanctioned T10 tournament, will feature 179 top international cricketers this year. With its impressive lineup, the league is projected to attract over 400 million global viewers. All matches will be held at the iconic Sheikh Zayed International Cricket Stadium, offering fans thrilling cricket action in a vibrant setting.

The 1xBat logo will be prominently displayed throughout the stadium, on presentation stages, and across online channels connected to the Abu Dhabi T10. The sponsorship also allows 1xBat to use player imagery and league intellectual property, including the official logo, further integrating the brand with the event.

“We are thrilled to be partnering with the Abu Dhabi T10 League. Our goal is to amplify the reach of this thrilling cricket format, bringing the sport to an even wider audience. This collaboration aligns with our global strategy and is aimed at not only popularizing cricket but also fostering sports as a whole,” said Raj Kumar, Head of Sponsorship at 1xBat.

A spokesperson for Abu Dhabi T10 also commented, “Having 1xBat as a supporter of our latest season is fantastic news. Their backing promises to enhance the league’s visibility and strengthen our appeal to cricket fans globally. We’re committed to attracting every viewer and positioning ourselves as the premier destination for cricket enthusiasts.” Fans are encouraged to follow 1xBat Sporting Lines and Abu Dhabi T10 on social media for exclusive content and chances to win prizes, as the excitement builds toward crowning the 2024 champions.

1xBat Sporting Lines is a premier Indian online sports news platform, offering comprehensive updates across sports like cricket, football, and kabaddi. The platform provides insights into team standings and predictions and is endorsed by cricket ambassadors such as Shikhar Dhawan and Mitchell Starc. It recently partnered with Tamil Thalaivas for the 11th season of the Pro Kabaddi League.

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