Photo Credit: LinkedIn profile picture of Iain Higgins
“Alacria has a proven track record both in cricket as well as in the introduction of new sports into non-traditional markets, and over the past couple of months they have leveraged US research and local community expertise to ensure that this Entry Level Program will be effective in driving participation and increasing awareness and engagement with the sport in the American market.”
Iain Higgins
USA Cricket
CEO
(appointing Alacria to manage USA Cricket’s National Entry Level Program)
Read the full article here.
