Posted: 10 July 2024
Link to Apply: https://www.canterburycricket.org.nz/wp-content/uploads/2024/07/Digital-Content-Lead-Fixed-Term.docx.pdf
Digital Content Lead
Duration: October to March. Fixed Term, Full Time
PURPOSE
● Build a connected and diverse fan base through creation of engaging content and communication across digital platforms.
● Develop and implement a digital content & communications strategy that brings awareness to all aspects of the organisation and assists CCA to achieve strategic objectives.
● Source and produce content and communications that are on brand and consistent with CCA values.
● Develop a close relationship with the internal and external stakeholders to support and
drive content generation.
SPECIFIC DUTIES & RESPONSIBILITIES
Digital Platforms
● Plan, create and deploy outstanding digital experiences across all channels including video, photo, and graphic design assets.
● Monitor and report on brand engagement across all channels.
● Maintain the CCA website working alongside our website provider and marketing agency to ensure content remains relevant.
● Respond to customer inquiries through digital channels.
● Develop plans to aid the growth of our EDM audience
● Stay on top of relevant digital trends.
EDM’s
● Work closely with our marketing agency to ensure timely provision of content for weekly e-newsletters
● Provide back-up support if required to ensure deadlines are met.
Events & Match Day Coverage
● Ensure coverage of domestic matches and key CCA events.
● Attend all Super Smash home fixtures and ensure marketing obligations are met, including communicating team announcements, coordination of pre-game toss, helping with post match presentation etc.
● As a minimum cover away Super Smash fixtures in real time across our various digital channels to maintain fan engagement and season narrative
Strategy
● Manage effective relationships with external content providers who assist with content
creation and execution of the marketing strategy.
● Develop and maintain strong working relationships with coaching and playing group to assist with content creation where appropriate.
Relationship management
● Work collaboratively across the CCA in order to ensure content represents all aspects of the organisation.
● Build and maintain relationships with a range of people, including sponsors, players/coaches, media, MAS, NZC and NZCPA
● Manage a seasonal intern to aid in the delivery of the above responsibilities.
Budget
● Work within agreed budgets.
GENERAL DUTIES & RESPONSIBILITIES
● Be punctual and work the hours and times specified.
● Prioritise workload to ensure work of the greatest importance to the business is undertaken with urgency and to a high standard.
● Support and help develop a positive workplace culture.
● Demonstrate excellent interpersonal communication skills.
● Responsibly manage all business resources within accountability levels.
● Undertake all duties and responsibilities outlined in this job description and all other duties as required by the business.
● Comply with all employment obligations.
● Promptly undertake to complete all reasonable and lawful instructions and directions given.
● Serve the business in good faith, promoting and protecting the business’s best interests.
● During work time, and such other times as may be reasonably required, dedicate all effort to the execution and fulfillment of the duties, responsibilities, obligations, and instructions related to employment.
● Demonstrate through own actions a commitment to Health and Safety at work when undertaking work or observing others in the workplace.
SKILLS, EXPERIENCE & EDUCATION
Work experience
● Ideally a minimum of 2 years’ experience in content creation
● Proven experience creating content across digital platforms.
● Proven success introducing communications initiatives to maximise brand, reputation, digital and mainstream media coverage.
● A solid understanding of the internal workings of a sporting organisation would be an
advantage.
Knowledge, skills & experience
● Skilled at developing pictorial, video content and stories for the website, newsletters and digital platforms.
● Knowledge and experience using video and photo editing software, such as Adobe Creative Suite or similar
● Ability to plan, manage workload and adhere to deadlines.
● Excellent verbal and written communication skills.
● Ability to build and maintain relationships with a range of people.
Personal attributes
● Must have a passion for or strong interest in cricket.
● Enjoys providing excellent customer experience.
● Friendly, approachable and a natural problem solver.
● Comfortable working in an open plan office environment.
● Physically fit and able to be on your feet for extended periods.
● Prepared to work on evenings, weekends, and holidays as required, especially across the cricket season.
● A desire to learn and develop in a fast paced, ever-changing environment.
Qualifications
● Relevant qualification or noticeable experience in Digital Content
● Must be legally entitled to work in New Zealand.
● Must have a current full drivers license.
Click here to apply before Wed 31 July, 2024.
