Cricket Australia
Melbourne, Victoria, Australia
Posted: 9 July 2024
Link to Apply: https://www.linkedin.com/jobs/view/3968083022/
About the job
National Growth Initiatives Lead
Working for Cricket Australia means that you become a part of Australia’s proud history and help us look toward the future. We are seeking to drive bold, transformative change in digital experiences, junior participation, culturally diverse inclusion, gender equality and sustainability, whilst also reimagining the W/BBL, building player connection through storytelling and playing our part in developing the game globally.
Our purpose is clear; to unite and inspire everyone to love and play cricket. Cricket is so much more than just a game; it brings people together and binds us all through our shared experiences.
This is your opportunity to join a purpose led organisation that truly makes a difference to Australians.
ABOUT THE ROLE
We are seeking a dynamic, visionary leader to revolutionise Cricket Australia’s participation strategy. As the National Growth Initiatives Lead, you will spearhead strategies to significantly enhance cricket participation and growth across diverse demographics, driving innovation that positions Cricket Australia as a leader in the sports industry. You will be a pivotal part of a high-energy team, driving initiatives that develop a strong interest in cricket nationwide. While schools remain a crucial focus, this role extends far beyond, uncovering new opportunities to make cricket the sport of choice for all ages and backgrounds. This role demands an entrepreneurial mindset, emphasising creativity, strategic thinking, and a proactive approach to fostering partnerships and opportunities for sustainable growth.
Reporting to the Senior Manager, Growth Initiatives, you’ll be responsible for:
– Developing and implementing cutting-edge initiatives that resonate with diverse audiences and elevate cricket’s appeal
– Exploring growth opportunities through non-traditional markets, new products/programs, and strategic partnerships
– Developing and executing strategies to grow cricket participation beyond schools, including community engagement, digital platforms, and targeted programs
– Identifying and scaling best practices within Australian Cricket
– Creating engaging school holiday programs that keep kids involved beyond term time
– Identifying and capitalising on commercial opportunities, creating new partnerships to diversify revenue streams and drive growth
– Maximising engagement with commercial partners to co-create growth-focused programs and leverage resources for impactful initiatives
– Building strong relationships with States and Territories, understanding their strategic plans and providing support to amplify their local growth initiatives
– Analysing key metrics such as school-to-club transition rates, organised school growth, participation rates, pilot success, and innovation impact to fuel continuous improvement
– Developing and implementing school engagement programs, ensuring a seamless transition from playground to cricket club
– Owning the National School Strategy, driving its execution and continuously iterating based on data-driven insights
– Forging joint initiatives with School Sport Australia and other relevant education bodies
– Driving the expansion of indoor cricket programs within school facilities, making them accessible and appealing to new participants.
WHO WE ARE LOOKING FOR
– Proven track record of driving growth and innovation in a dynamic environment, preferably within sport or education
– Ability to think critically and strategically, identifying emerging trends and opportunities to position Cricket Australia as a frontrunner in sports participation
– Exceptional interpersonal skills with a demonstrated ability to build and nurture strategic partnerships
– Strong focus on measurable outcomes and impact, leveraging data to drive decision making and continuous improvement
– Genuine enthusiasm for sport, education and community engagement with a commitment to fostering inclusion and accessibility
– A collaborative leader who excels in building strong relationships across diverse stakeholders, including States and Territories
WHAT’S IN IT FOR YOU?
Our employees at Cricket are gifted an additional week of leave at the end of the season! As a CA employee, you will also have other benefits including:
– Tickets to the Cricket for you to take your friends and family and experience Australia’s favourite game!
– A flexible working environment, meaning we strike the balance of what you need and what works for the business (this isn’t limited to working remotely)
– Discounts from our partners such as ASICS and salary packaging options
– A multitude of leave types including paid parental leave and volunteer leave
OUR CULTURE
Cricket is a sport for all Australians and our workplace reflects that. We recognise our differences are our strength and a diverse and inclusive workforce is fundamental to our success. We strongly encourage Aboriginal and Torres Strait Islander people, people from culturally and linguistically diverse backgrounds, people of colour, gender, LGBTIQ+ people, people with diverse religious beliefs and people with a disability to apply. Our culture is founded on our values:
– Aspire
– Respect
– Lead together
Australian Cricket, including Cricket Australia, is committed to being a child safe organisation and requires all team members to hold a valid Working with Children Check.
If you need assistance or adjustments to fully participate in the application process, please contact careers@cricket.com.au
Please submit your application via the link by 5pm Wednesday, 24 July 2024. In the meantime, follow us on our socials via Instagram @cricketaustralia, via X @cricketaus and via our website https://www.cricket.com.au/
