The Asian Cricket Council (ACC) has partnered with Disney Star as the official broadcaster for the 2024 ACC Women’s Asia Cup, to be played in the T20 format from July 19 to July 28. The semi-finals and finals are scheduled for July 26 and July 28, respectively.
The Indian women’s team, reigning champions of the ACC Women’s Asia Cup with seven titles, will compete in the tournament alongside top cricket teams from Asia, including Pakistan, Sri Lanka, Bangladesh, the UAE, Malaysia, Thailand, and Nepal.
Disney Star will produce the world feed and broadcast the event in India, continuing its effort to promote women’s cricket since the 2013 Women’s World Cup.
The broadcast will feature multi-language feeds for India matches and promote the ongoing ‘The Greatest Rivalry: India vs. Pakistan’ campaign.
Jay Shah, President, ACC, said, “We are thrilled to continue our partnership with Disney Star as the host broadcaster for the ACC Women’s Asia Cup 2024. Their dedication to promoting women’s cricket has been instrumental in elevating the sport to new heights. As we look forward to an exciting tournament in Sri Lanka, we believe that Disney Star’s comprehensive and multi-language broadcast will bring the thrill and passion of women’s cricket to millions of fans across India and beyond. This collaboration underscores our shared commitment to inspiring the next generation of female cricketers and enhancing the global stature of women’s cricket.”
Sanjog Gupta, Head of Sports, Disney Star, remarked, “Supporting the ACC Women’s Asia Cup 2024 as the host broadcaster underscores our commitment to popularising women’s cricket. We are proud to have contributed to the growth of women’s cricket and brought ‘her story’ to the forefront. Disney Star’s comprehensive coverage of the event will seek to deliver the thrill of women’s cricket along with hero-based narratives for the stand-out players, which should hopefully also inspire the next generation of young women to take up cricket.”
