Wonder Cement, a leading cement manufacturer in India, has announced that it will be the Title Sponsor for India’s Tour of Sri Lanka starting on July 27, 2024. India will visit Sri Lanka following their historic T20 World Cup victory last month.
The series will begin with T20Is on July 27 at Pallekele International Cricket Stadium, followed by ODIs starting on August 2 at R Premadasa Stadium in Colombo.
Wonder Cement aims to enhance brand awareness through various activations during the series. These include promotional activities during the National Anthem, the batter’s entry, and planned CSR initiatives. The brand’s logo will be prominently displayed behind the wicket, on the stumps, and throughout the perimeter branding for maximum exposure.
Vivek Patni, Director Wonder Cement said, “This series marks the first time our brand will take up the Title sponsorship, we are looking forward to this historic moment for our brand to engage with cricket fans across the subcontinent. Cricket is the most loved game and attracts audiences across the country. We are looking to connect with cricket fans and increase visibility as well as build our brand presence through this platform. After our ground-breaking association with the IPL earlier this year, we are poised to captivate a dedicated cricket audience once more. This partnership also marks the launch of impactful CSR initiatives, Neev, solidifying our commitment to cricket with a cause like never before.”
Bhairav Shanth, Co-Founder ITW Universe said, “It is a matter of great pride for us to bring a brand like Wonder Cement on board as the Title Sponsor for this series and we are grateful for their trust in ITW to drive this association. I’d also like to thank Sri Lanka Cricket for their continued faith in ITW as we actively work towards creating pathbreaking partnerships like this one and push the boundaries’ and redefine what is possible in Sports Marketing, and in cricket in particular.”
Commenting on this partnership, Upul Nawaratne Bandara, Head of Marketing, Sri Lanka Cricket remarked: “Whilst thanking Wonder Cement for coming forward to be a partner of this series, I am confident that your brand will gain remarkable recognition in this region and even beyond.”
