Lava International Ltd., a leading Indian smartphone brand with a strong presence in Sri Lanka, has been confirmed as the Official Inbound Sponsor of the Sri Lankan cricket team. This partnership aligns with Lava’s commitment to celebrating the sport and connecting cricket enthusiasts worldwide.
Lava will sponsor the Sri Lankan jersey for the upcoming Sri Lanka vs. India T20 and ODI series. During the unveiling event, Gerald Vanderwall, Managing Director of Universal Business Solutions and Official Distributor of Lava Mobiles in Sri Lanka, handed over the jersey to Sri Lankan captain Charith Asalanka.
Rahul Birendra Singh, General Manager – International Business, Lava International ltd. expressed his excitement about the partnership, stating, “Cricket is a celebrated sport across the globe but in South Asian countries it is a religion. At Lava we have a strong focus on engaging our audiences with experiences that educates, empowers and entertains them. This association is in line with our consumer-first strategy to edge a stronger connect with the consumers, embrace their enthusiasm and love for the sport from the region as we bolster our presence in the Sri Lankan markets.’’
The partnership aims to leverage the immense popularity of cricket in India and Sri Lanka, strengthening Lava’s connection with the vast cricket fan base. By aligning with the Sri Lankan cricket team, Lava seeks to boost its brand visibility and appeal to the youthful demographic.
Founded in 2009, Lava International Limited is a pioneer in the Indian mobile handset industry, with a global presence in 26 countries. The company is dedicated to providing world-class ‘Made-in-India’ technology products, with a state-of-the-art manufacturing facility in Noida capable of producing 42.52 million handsets annually. Lava’s previous associations with the IPL team Punjab Kings (PBKS) and successful campaigns with Gautam Gambhir highlight its strong commitment to the sports arena.
