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Meraki Sport and Entertainment has signed 22-year-old Indian cricketer Yashasvi Jaiswal to manage his commercial ventures, brand development, and off-field activities.
Jaiswal, who was named ICC Men’s Player of the Month, exemplifies how determination and perseverance propelled him from Azad Maidan to success in both national and IPL teams, inspiring others to rise above adversity and achieve greatness.
Expressing his excitement about the partnership, Jaiswal said, “I’m thrilled to join Meraki. Their approach to elevating an athlete’s brand and crafting meaningful associations is exactly what I need at this stage. With their expertise and support, I’m confident we’ll build something truly special.”
Namrata Parekh, Co-founder & Director of Meraki Sport and Entertainment shared her enthusiasm, stating, “Yashasvi is a cricketing blue-chip, and we are privileged to have him join our roster. While his dedication on the field is evident, it’s his deep-rooted commitment to empowering society that sets him apart. We are confident that through our proprietary tools and best practices, we will be able to create a long-term legacy for the brand Yashasvi.”
Yashasvi Jaiswal joins Meraki’s esteemed roster of athletes, alongside legends like Rahul Dravid, Rohan Bopanna, and emerging talents such as Dipa Karmakar, Sreeja Akula, Palak Kohli, and Srihari Natraj.
