The England and Wales Cricket Board (ECB) has announced a new partnership with UK eyewear brand SunGod, making the company the official sunglasses supplier for the ECB.
David Rogal, partnerships director at SunGod, said the deal “presents an opportunity for SunGod to connect with a huge number of fans on a new level.”
As part of the agreement, SunGod will provide eyewear for England’s men’s, women’s, and disability cricket teams, both on and off the field, and will also launch a limited-edition England Cricket sunglasses collection. This deal is one of several high-profile sponsorships SunGod has secured this year, including partnerships with the Williams F1 team and MLB’s San Diego Padres.
In recent months, the ECB has also renewed its partnership with health-focused insurer Vitality and brought on Travel Places as its global corporate travel partner.
Additionally, Reliance Industries-owned Rise Worldwide has been appointed as the ECB’s exclusive digital and virtual sponsorship sales agent in India.
