Photo Credit: Melbourne Renegades
Tangerine, one of Australia’s fastest-growing internet and mobile providers, is joining the Melbourne Renegades, with the 2024/25 season the first of a multi-year agreement between the Big Bash club and Tangerine as a Platinum Partner.
Tangerine has steadily captured Australia as a simple, no-fuss internet and mobile choice competitor to leading telcos since entering the market in 2014.
The major sponsorship is the first foray into cricket for the brand and is a milestone in the telco’s increasing market share and appeal among Aussies who respond to the brand’s ‘simple internet’ proposition, and price-competitive plans for uncomplicated home use data and changing family mobile needs.
The Renegades playing kit will feature the Tangerine logo on the sleeve this season, with Tangerine as the exclusive telco category sponsor. To welcome the partnership, the telco has planned campaign activities to be rolled out across the season, celebrating the much-loved Australian summer sport. Stay tuned for more.
Tangerine Founder and CEO Andrew Branson said the partnership with the Renegades is a perfect fit.
“Cricket is connected to family and friends and summer moments, for so many Australians, including the team at Tangerine. Spending sunny weekends together with the cricket on at home on the TV, streamed across devices, in the car. Having a hit at the beach or the park. We like to think we’re in the business of connecting Aussies to the things they love – including cricket.”
“The Renegades share our values of giving Aussies and families a great product, to enjoy on weekends and holiday time. Plus, they’re in a high-performance industry that relies on digital technology to analyse that performance, they know how important digital is to not just the fans watching, but to the business of sport. We know our customers love summer sport, and we’re really excited to get behind it on their behalf as well. We’ll be doing a lot of watching and talking about Big Bash this Summer. It’s going to be a great season!”
Melbourne Renegades General Manager, James Rosengarten said the team is thrilled to welcome Tangerine as a WBBL and BBL Platinum Partner.
“This partnership is about merging high-performance, in cricket and connectivity, and aligning on our businesses’ values of serving up entertaining, easy-going, down-to-earth, and excellent customer experiences.” he said.
“Starting this new chapter with Tangerine is an exciting opportunity for us. Just as they’re bringing something new and refreshing to the telco space, we’re eager to bring that same fresh energy and innovation this season.”
Rosengarten’s comments were joined by those of Renegades Head Coach Cameron White.
“Cricket is about speed and reliability and Tangerine offers that, so there is a shared objective between the Renegades and Tangerine to focus on performance.”
The new playing kit featuring Tangerine will debut in the Renegades’ opening match of WBBL|10 against Sydney Sixers at Adelaide Oval on 27 October, ahead of their first home game of the season at CitiPower Centre (Junction Oval) on 2 November. Then with the men’s team kicking off on 16 December at the SCG before their home opener in Geelong on 19 December.
A stellar lineup will wear the Tangerine on their sleeves with Australian stars Sophie Molineux, Georgia Wareham and Tayla Vlaeminck alongside West Indies skipper Hayley Matthews, who will return for a third WBBL season, plus power hitters and excitement machines Jake Fraser-McGurk and Josh Brown.
Keep watching Tangerine and Renegades socials to see the partnership campaign kickoff as the summer of Big Bash cricket gets closer – looking a little more orange-flavoured this year!
ABOUT TANGERINE: We take the confusion out of telco.
Launched in 2014 by nbn® veteran brothers Andrew and Richard Branson, Tangerine is one of Australia’s fastest-growing telcos, providing Australian households with reliable, simple and hassle-free internet and mobile services – with great customer support at affordable prices.
Tangerine and sibling telco More formed a strategic partnership in 2021, and are both now part-owned by the Commonwealth Bank (More being the public telco face of the partnership).
Tangerine’s no-fuss, refreshingly simple offering is evidently turning heads, and wallets. The brand’s rapid growth saw Tangerine ranked as the fastest-growing telco in Asia-Pacific and Australia in the 2023 Financial Times High-Growth Companies Asia-Pacific list.
In 2023, they were recognised as Finder’s best ‘Budget NBN Provider’ and WhistleOut’s Internet Provider of the Year, a title they recently reclaimed in 2024.
For more news, visit: tangerinetelecom.com.au/news
