Brisbane Heat: Nike Join the Big Bash

Must Read

Brisbane Heat
Brisbane Heat
The Brisbane Heat are an Australian professional cricket team competing in the Big Bash League (BBL), representing both men's and women's cricket. Based in Brisbane, Queensland, the Heat succeeded the Queensland Bulls, who played in the former KFC Twenty20 Big Bash. The team wears a teal uniform and plays at the Brisbane Cricket Ground, known as The Gabba.

Photo Credit: Brisbane Heat

The Big Bash will enter its second decade adorned with the iconic Swoosh logo after embarking on a new partnership with Nike.

As the Official Apparel Partner of both the KFC BBL and rebel WBBL, Nike will design and produce world-class playing, training and supporter wear for all eight clubs from this summer.

The partnership is the first of its kind for Nike in Australia, encapsulating all eight Clubs across both Big Bash Leagues. Together, we will celebrate the power of sport to motivate and unite communities, inspiring and enabling Australians to make sport a daily habit.

Alistair Dobson, Cricket Australia’s Head of Big Bash Leagues, said:

“The announcement of this partnership with Nike is a major milestone in the history of the Big Bash Leagues.

“Today, more than ever, the world needs sport to help accelerate positive change. Over the past decade, the Big Bash Leagues have connected a new generation of fans with cricket. As the Leagues enter their second decade, this partnership with Nike looks to inspire the next generation of athletes and fans both on and off the field.

“The League, along with all eight clubs, welcomes Nike to our valued group of partners. Their values align with the DNA of the Big Bash and we can’t wait to work together over the coming seasons.”

Nike Pacific Vice President and General Manager, Ashley Reade, said:

“Cricket is part of the fabric of Australian sport and summer. With our aligned values of innovation, diversity, sustainability, and community impact, we look forward to uniting with the Big Bash team. In partnership we will celebrate the power of sport and inspire the next generation of athletes and fans.”

Ashley Reade, Nike Pacific Vice President and General Manager on Nike's new deal to be the Official Apparel Partner of both the KFC BBL and rebel WBBL

Photo Credit: LinkedIn profile photo of Ashley Reade

The details of the new Nike Big Bash range will be released in October, with product to be available for retail throughout summer.

Name of Author: Brisbane Heat

LEAVE A REPLY

Please enter your comment!
Please enter your name here

become a cricexec insider!

Join for free and get:

  • Get the free cricexec “daily briefing” newsletter:
    A 5x-week convenient summary of top industry news
    Also get invitations to exclusive events
  • Exclusive industry reports
  • Invitations to industry events
  • Early access to industry job postings
  • Many other benefits!

Latest News

PM Modi interacts with prominent West Indies cricketers in Guyana

Photo Credit: Instagram Photo of @narendramodi West Indies cricket legends Clive Lloyd, former World Cup-winning captain, batter Alvin Kallicharran, and...

More Articles Like This

Cricexec Newsletter