England & Wales Cricket Board (ECB)
London, England, United Kingdom
Posted: 13 August 2021
Link to Apply: https://www.linkedin.com/jobs/view/2678138527/
About the job
PURPOSE
This role will lead on brand and marketing campaigns for key projects across, International, County and grassroots cricket. This role will report into the Senior Marketing Manager within the Core Marketing team, and will work closely with the Marketing, Digital, Communications, Participation and Growth, Events, Finance and Operations teams. They will also work with the counties, venues, partnerships and our agency partners.
WHO WE ARE
The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.
We know that Cricket is a force for good and makes an enduring impact on people’s lives. It provides great entertainment. It teaches important skills, both physical and social. It can help inclusion and social cohesion. It’s something for everyone to watch, play or enjoy, across genders, age, disability and diverse communities.
Cricket is facing its most significant challenge of our times as a result of the COVID-19 pandemic. The financial impact on the whole game has already resulted in a £100m loss, and the eventual financial impact could exceed £200m. The long-term impact of the pandemic will be significant, and we must act now if we are to ensure the financial sustainability of cricket in England and Wales. This means protecting the game’s revenue and reducing its cost base by becoming a leaner, more efficient organisation that is properly equipped to safeguard cricket’s long-term future.
OUR VALUES
• Stronger As One Team – We are stronger together. We allow for individual strengths and beliefs but head in the same direction. We respect, support and really listen to each other along the way.
• Push New Boundaries – We are bold, brave and curious. We challenge and don’t settle. We forge the future whilst remembering our roots.
• Be The Best In The Game – On & Off The Pitch – We train hard. We strive to be our best to help the team be the best. We celebrate our victories and learn from our let downs.
• Passion For Play – We are here to inspire & be inspired. We are serious about what we do, but don’t take ourselves seriously. We enjoy the journey and have fun.
YOU’LL LOVE THIS JOB IF
• You can deliver strategic marketing approaches formed in consumer and business insights
• You can lead the organisation and external stakeholders to deliver brilliant campaigns
• You can influence your peers and senior management to engage and support your ideas
YOU’LL BE DOING
• Drive the development of the brand and marketing plans for key initiatives such as cricket participation initiatives (e.g. All stars Cricket), County Cricket Competitions (e.g. Vitality Blast) and small initiatives (e.g. Volunteering, Royal London One Day Cup)
• Working collaboratively with all key stakeholders in the game such as 18 First Class Counties and MCC, the 39 County Boards, to develop joint plans and deliver campaign assets.
• Working cross-functionally and with agencies to develop campaigns to support commercial goals such ticket sales, data acquisition.
• Working cross-functionally with internal teams at ECB, primarily digital, events, commercial partnerships, communications and participation and growth (P&G) teams to ensure the brands are executed consistently across all channels and campaign activity is aligned.
• Working with the digital and P&G teams to optimise customer journeys to maximise engagement with participation initiatives.
• Working with the customer marketing team to develop assets and marketing materials for our network partners to deliver local promotion.
• Working with the professional game and P&G team and our data and insight partners, e.g. Two Circles, to support with insight development to inform marketing activity.
• Working with our commercial and broadcast partners to maximise the impact of brands and campaigns.
YOU’LL HAVE
• Demonstrable experience of managing creative/advertising and media agencies.
• Demonstrable experience of brand management and building multi-channel campaign plans across owned, earned and paid media.
• The ability to work with customer insight and use it to inform brand development and campaign planning.
• A track record of building effective working relationships with a range of stakeholders.
• Experience of presenting confidently to diverse groups of stakeholders.
YOU’LL RECEIVE
- Competitive salary
- Holiday – 25 days a year (pro-rated)
- Volunteering – 2 days a year
- Pension – Non-contributory 8% pension
- Private medical insurance
- Employee health cash-back plan
- Long-term sickness insurance
- Life assurance – four times your annual basic salary
- Enhanced maternity
- Unmind – free and confidential access to a wellbeing app to help you manage your mental, physical, and financial wellbeing
- OpenBlend – an innovative coaching and performance management tool
- People Academy – a range of programmes and initiatives to help you develop and reach your potential
- Employee Assistance Programme – 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice
- Free online fitness classes
- 30% New Balance discount
- Cycle 2 Work Scheme
- Season ticket loan
- Preferential access to tickets to England and The Hundred games
Name of Author: ECB
The England and Wales Cricket Board (ECB) is the national governing body for cricket in England and Wales, formed on January 1, 1997. It combines roles from the Test and County Cricket Board, National Cricket Association, and Cricket Council, and integrated the Women’s Cricket Association in 1998. Based at Lord’s Cricket Ground, the ECB oversees all levels of cricket, including national teams for men, women, and various disability categories.
