Photo Credit: Oisin Keniry
As part of their ongoing partnership with IMG Arena, the International Cricket Council (ICC) announced today that the Europe qualifiers for the ICC Women’s T20 World Cup in Spain, scheduled from 26 August to 30 August, will be live streamed on ICC.tv and FanCode.
The announcement follows ICC’s commitment to ensure more international cricket than ever before is accessible to fans of all nations around the world. As an extension of this partnership, Dream11 has also been awarded the naming rights for all ICC pathway events until April 2023, supporting ICC in the continued development of international cricket.
Coverage of the event will be produced by CricClubs, who will use their live streaming expertise to make each match available to view live on FanCode in the Indian sub-continent and on ICC.tv in the rest of the world. Highlights and the very best in-play moments will be shared on ICC’s digital assets, providing additional event exposure, and giving fans an opportunity to rewatch the action on-demand.
Anurag Dahiya, Chief Commercial Officer, ICC said: “Our pathway matches truly form the foundation for the future growth of international cricket. Global broadcast exposure for cricket played by our Associate Members has long been identified as a major contributing factor that would greatly benefit efforts to raise the profile of our sport in markets that are not traditionally associated with cricket. We are delighted to have the opportunity to bring the women’s qualifier events in Europe to fans throughout the world through this unique partnership.”
Photo Credit: LinkedIn profile photo of Anurag Dahiya
The live streaming arrangement between IMG Arena and ICC will enable fans to watch all qualifying matches to three ICC World Cups which include: the ICC Men’s T20 World Cup 2022, the ICC Men’s Cricket World Cup 2023, and the ICC Women’s T20 World Cup 2023.
The ICC Women’s T20 World Cup Europe Qualifier will take place in La Manga, Spain and will begin at 10:30 AM local time on Thursday, 26 August 2021.
Name of Author: ICC
The International Cricket Council (ICC) is the global governing body for cricket, founded in 1909 as the Imperial Cricket Conference. Renamed the International Cricket Conference in 1965, it became the ICC in 1987. Headquartered in Dubai, UAE, the ICC has 108 member nations.
