Photo Credit: SA20 League
Inaugural season to be view by millions in Australia
Australia’s premium entertainment brand and leading broadcaster, Foxtel, has been announced as Betway SA20’s broadcast partner. The partnership will take Betway SA20 to the homes of Australia’s passionate sporting base, who will have access to all 33 matches of South Africa’s premier T20 League.
Betway SA20’s growing broadcast coverage sees it connecting with millions of fans in Sub-Saharan Africa through SuperSport, India through Viacom 18, the UK through Sky Sports and now Australia through Foxtel. The growing footprint comes as the anticipated opening match takes place today, with the cricketing world gearing up for non-stop action and entertainment from some of the world’s best T20 cricketers who will be in pursuit of the biggest prize purse in the history of South African domestic sport.
“We are excited to take the Betway SA20 to the Australian market. We know the Aussies are big cricket fans, this will be another quality product on their screens,” League Commissioner, Graeme Smith said.
Foxtel is home to Australia’s leading sport and entertainment products, including Australia’s international cricket matches, the Big Bash League, Australia Football League (AFL) and the National Rugby League (NRL). The move is part of a strategic focus to grow the diverse offering of prime global sport to its viewers.
MI Cape Town and Paarl Royals will start off the inaugural season of the Betway SA20 with an exciting local derby at Newlands today, kicking off a whirlwind month of sportainment at six of South Africa’s iconic venues. Betway SA20 is destined to become the best League in the world outside of India and South Africa’s No 1 Sport and Entertainment brand, with fans in for thrilling cricket underpinned by an immersive, inclusive, and unmissable social experience.
Name of Author: SA20 League
SA20, officially known as the Betway SA20 for sponsorship reasons, is a Twenty20 franchise cricket tournament in South Africa organized by Cricket South Africa (CSA). First held in the 2023 season, the league features six city-based teams. Sunrisers Eastern Cape won the first two editions of the tournament.
