Photo Credit: ICC
The International Cricket Council (ICC) is thrilled to announce a suite of innovative digital initiatives designed to engage and reward cricket fans globally ahead of the ICC Men’s T20 World Cup 2024. These initiatives will ensure more fans in more countries than ever before can experience the thrill of the tournament.
In an effort to reach our diverse fanbase, we are launching dedicated Hindi language social media channels on Instagram and Facebook. This will provide Hindi-speaking fans with tailored content, updates, and exclusive insights into the tournament – including Hindi language highlights for all India and knockout matches.
This will complement the content produced at matches and in our digital hub in Barbados around the clock, ensuring fans receive the latest updates, highlights, and behind-the-scenes footage throughout the tournament.
For the first time, ICC.tv will offer direct-to-fan streaming in 83 territories, including Nepal, Afghanistan, Netherlands, Japan, and Germany. Fans in these regions will have unprecedented access to live matches, highlights, and exclusive content.
The ICC will also carry live radio commentary from our licensee BBC globally through the ICC website and App.
Additionally, we are launching an entirely new t20worldcup.com website and Mobile app, placing video content at the center. Featuring AI-produced video clips alongside high-quality video features created on the ground, our digital platforms will deliver the best T20 World Cup experience right to your screen. Stay updated with live scores, video highlights, and all the essential event information you need to stay connected to the ICC Men’s T20 World Cup 2024.
Our new ICC Fan Passport, developed as part of our partnership with the NEAR Foundation, will reward fans for their digital activities. Whether predicting match outcomes or participating in our integrations on Roblox, fans can earn points and unlock rewards, enhancing their T20 World Cup experience.
Show off your cricket knowledge with our new prediction game. The earlier you make predictions, such as who will be the Aramco Player of the Match, the more points you can earn. This interactive game adds an extra layer of excitement for fans as they follow the tournament.
Our Digital Collectibles Partner, FanCraze, will launch a Web3 fantasy-style game with ICC Crictos at the heart of the product.
In other gaming news, we are excited to announce that the ICC Fan Zone will be integrated into three of the biggest games on Roblox, providing an immersive experience for our younger fans.
Join us as we bring the ICC Men’s T20 World Cup 2024 to life with these cutting-edge digital experiences designed to bring fans closer to the action than ever before.
“The ICC Digital department always aims to showcase what it’s like to be at our amazing events to the hundreds of millions of fans across the world who love our game but can’t be there in person. These series of initiatives will not only bring these experiences to more fans, but reward those who engage most deeply,” said Finn Bradshaw, ICC’s Head of Digital.
