FCB London has created a series of sponsorship idents for Intuit QuickBooks to support its sponsorship of this summer’s England cricket tournaments screened on Sky Sports.
Breaking on 10 July during England’s first Test match with the West Indies, the idents feature wry conversations between three talking cricket stumps. The accounting software brand is looking to target accounting professionals and small business owners many of whom are England cricket fans. The idents bring to life the quirky, fun, and playful personality of the Intuit QuickBooks brand. A voiceover tells viewers: “Don’t get stumped – Intuit QuickBooks”.
The idents will run as break bumpers during England Test matches and T20 games on Sky Sports throughout the summer. FCB London has created 12 different idents featuring the comical cricket stumps to run during the coverage.
The three cricket stumps, complete with eyes and mouths, commentate on cricket games and make amusing asides, double-entendres and allusions to business practices.
FCB was named the global creative agency for Intuit Quickbooks last year following a creative review.
Credits
Production credits
Rachael Clarke: 456 Studios Producer
Johnny Russell: 456 Studios director
Max Brunner: DOP
MXM Casting: Casting
James Lyme: Audio
Nick Parish: Editor
Electric Theatre Collective: Grade
Agency credits
Katie Savelli: Business Director
Jessica Giles, Austin Hamilton: Creative Directors
Rupert Thornborough: Senior Copywriter
Lou Bogue: Senior Art Director
Rachael Clarke: Creative Producer
Pooja Daswani: Senior Account Manager
Client credits
Michael Benjamin: Marketing Director
Louise Gaffney: Senior Brand Strategy Manager
Martin Dyhouse: Head of Sponsorship
Madison Morey: Media Campaign Planner
Dario Lofish: Creative Lead
Steve Hunt: Senior Media Manager
