Popular MMORPG (Massively Multiplayer Online Role-Playing Game) Valhalla has become the Associate Sponsor for the upcoming Women’s Asia Cup 2024. The tournament, scheduled from July 19th to July 28th in Sri Lanka, will feature the highly anticipated and widely watched T20 format.
As the Associate Sponsor, Valhalla will enjoy significant visibility throughout the event. Their brand will be prominently displayed on boundary ropes, perimeter boards, mid-wicket logo mats, and various backdrops, underscoring their strategic market presence and global visibility.
The Women’s Asia Cup will showcase the top eight cricketing teams from Asia, including Sri Lanka, India, UAE, Pakistan, Nepal, Thailand, Bangladesh, and Malaysia. This event serves as a precursor to the Women’s T20 World Cup later this year.
The matches will be broadcast live on Star Sports in India and through several other global broadcast partners. The opening day will feature a highly anticipated match between India and Pakistan.
All matches will be held at the iconic Rangiri Dambulla International Stadium, known for its history of hosting memorable cricket matches.
Cricket’s popularity continues to rise, with over 2.5 billion fans aged 16-69 worldwide. T20 cricket stands out with an impressive 92% of fans expressing their love for the format. This massive interest makes T20 a perfect fit for major tournaments like the Women’s Asia Cup. According to a 2018 ICC report, 87% of fans even want T20 cricket included in the Olympics. Women’s cricket is also gaining popularity, with two-thirds of fans excited about women’s matches, highlighting the growing global appeal of cricket.
Valhalla is a unique take on the classic Creature-Collection adventure game, set in a vibrant and lively world. In this MMORPG, players coexist and interact with a diverse set of eccentric creatures known as Veras. They can discover, tame, train, trade, and lead their Veras to tactical supremacy on the hexagonal-grid battlefield. Additionally, players can participate in a dynamic, player-driven economy to rise in the community ranks and make their mark in the competitive, animated world of Valhalla.
