Piramal Capital & Housing Finance (Piramal Finance), a wholly owned subsidiary of Piramal Enterprises (PEL), announced its partnership as the associate gold sponsor for India’s Tour of Sri Lanka T20 series. The series features three T20 Internationals (T20Is) and three One Day Internationals (ODIs) in July and August.
As the associate gold sponsor, Piramal Finance aims to enhance brand awareness and engage with cricket fans. The company’s logo will be prominently displayed across in-stadia branding and broadcast advertisements. This partnership highlights Piramal Finance’s commitment to community engagement and promoting its diverse financial services.
Arvind Iyer, head of marketing, Piramal Finance shared his thoughts on the partnership, saying,“As the nation’s passion for cricket transcends boundaries, we recognize that ‘Budget Bharat’ is the very fabric of India. Across the length and breadth of India, whether it’s a brief pause at a local Kirana store or a glance at a TV screen in a bustling electronics shop, a fleeting glimpse in a barber’s mirror, or a moment’s distraction in office corridors, cricket has a way of bringing people together in moments of joy, excitement, and shared experience. Our association with Sri Lanka Cricket as Associate Gold Sponsor for the India-Sri Lanka T20 series is a testament to our commitment to being with the nation, wherever they are. By supporting this series, we aim to empower the financial well-being of ‘Budget Bharat,’ aligning our purpose with the country’s love for cricket. Through this partnership, we seek to build meaningful connections, foster brand growth, and make a positive impact on the lives of those who share our passion.”
Upul Nawaratne Bandara, head of marketing, Sri Lanka Cricket, said, “We thank Piramal Finance for coming on board as the Associate Gold Sponsor for the T20 series. We are confident that this partnership will help them attain their goals and establish their presence as a leading name in the personal finance sector.”
