Saturday, August 3, 2024

Sir Clive Lloyd advocates for fair revenue distribution in cricket

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Photo Credit: Instagram Photo of @clivehlloyd

Sir Clive Lloyd has called for a review of the global revenue distribution model in cricket to address financial disparities, according to a report by Barbados Today. 

At a recent ceremony in Grenada, where he was honored with the Order of the Caribbean Community (OCC), Lloyd urged the International Cricket Council (ICC) to correct what he views as financial inequity towards the West Indies.

Lloyd emphasized that despite the West Indies’ past prominence in cricket, the regional board did not receive equitable financial rewards. He argued that with the global game now financially stronger, it is time for the West Indies to receive a fair share of revenue.

“Now that the global game is on a sounder fiscal footing, he argued, it is time for the Windies to get their fair share,” Barbados Today reported.

“Over the years in our ascendancy we did not ask for any extra money. But now I’m told when they have distribution of funds at the ICC, England receives $180 million, Australia $180 million, India $180 million, and we are $80 million. I want to know, where do they get this disparity?”

The ICC’s revenue distribution system was restructured in 2015, with allocations based on the contributions of each country to ICC revenue. India generates approximately 90 percent of the revenue, and the BCCI receives about 39 percent of the ICC’s income.

Lloyd noted that during the West Indies’ peak years, their status as a major draw attracted significant interest and financial value, highlighting the disparity in financial recognition.

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