Photo Credit: True Elements
Rohit Sharma, exclusively managed by RISE Worldwide, is set to become the ambassador for True Elements while also leading the RS by True Elements brand. This partnership involves True Elements and Rohit Sharma collaborating to co-create and market products under the RS brand name, with RISE Worldwide managing the entire partnership.
As one of the most successful cricket captains and players, Rohit Sharma is now expanding his impact beyond the field by joining forces with True Elements to launch a licensed brand. RS by True Elements is aimed at co-building a distinctive product line that marks a significant collaboration in the Indian food industry.
Rohit Sharma, Partner and Ambassador, True Element said, “This is a good time and opportunity to launch RS by True Elements, where, today, the focus for consumers is to know what they are eating. I have been a fan of True Elements, as they have stayed committed to their values and business philosophy. The partnership is aimed at building an alternative product line for consumers to make their preferred choice and be more aware of what is being offered to them.”
“This is the first time a cricketer is licensing a health food brand in India – a first for the ecosystem. Given the authenticity that Rohit has in cricket, we believe it would help us reinforce our commitment to being ‘True’ and honest with our customers and help us scale rapidly. With Rohit starting a brand with us, it reiterates his confidence in us as a brand and our principles, which is a big motivation for the entire team. Am sure the joint effort will be a good benchmark for the rest of the industry” says Puru Gupta, co-founder and chief executive officer, True Elements.
Founded in 2016 by Puru Gupta and Sreejith Moolayil, True Elements has seen significant growth over the past decade. The brand is now available on major e-commerce platforms like Amazon, Flipkart, and Swiggy, and in more than 25,000 offline stores across the country.
True Elements’ philosophy is centered on transparency in food. Consumers can easily check the ingredients of any product offering and understand exactly what they are consuming.
Rohit Sharma’s association with RS by True Elements brings authenticity to the brand, as the cricketing legend aims to simplify packaged food for Indian consumers.
