Photo Credit: Instagram Photo of @stuartbroad
Fitzdares has announced a partnership with cricket legend Stuart Broad, appointing him as the company’s official brand ambassador.
Broad, one of England’s most celebrated Test cricketers and the second-highest all-time Test wicket-taker for England, is known for his exceptional bowling career.
Under this new partnership, Broad will represent Fitzdares for the next two years, leveraging his sporting legacy and personal appeal to strengthen the brand’s image.
Fitzdares members will enjoy exclusive access to Broad’s insights through monthly blogs, video content, and personal appearances at Fitzdares Club events.
William Woodhams, Fitzdares CEO, said: “For years, we’ve been looking for someone to be the face of the business and at last, we’ve got our man! Fitzdares is all about pedigree, sporting excellence and we also love a bit of mischief so who better than Stuart Broad to represent us?”
“A true legend of his sport, he’s charming, charismatic and shares our love for the game. In bowling terms, this really is an absolute jaffa!”
The partnership also includes a charitable element, with Fitzdares pledging to support The Broad Appeal, a charity dedicated to raising awareness and funds for Motor Neurone Disease. Fitzdares will provide Broad with a monthly £500 ($638) betting allowance, with all profits from his bets going to the charity.
Broad remarked: “Fitzdares is quirky, smart, and like to do things a bit differently. Ultimately, they play the game the right way and their members share my passion for elite sport. I can’t wait to get stuck in and help keep up their unique and personal approach.”
This agreement is Fitzdares’ first sports sponsorship in a while, following previous partnerships in football and racing. The bookmaker’s most prominent sports partnership is with nearby Fulham FC.
