Photo Credit: Edgbaston
Bears Women have secured the country’s first dedicated women’s cricket sponsorship for the revamped 2025 season, partnering with internet provider brsk. Brsk, a high-speed full fibre broadband network provider, will serve as the shirt sleeve sponsor for Bears Women’s Vitality Blast and Metro Bank One Day Cup campaigns.
This one-year deal marks the first dedicated women’s cricket sponsorship among the eight Tier 1 teams competing in the new national structure starting next season.
Warwickshire’s Head of Partnerships, Ben Seifas, stated: “I’m delighted to welcome brsk to the Bears Women and Edgbaston family. It’s a really significant moment for us and for the wider women’s game.
“It’s the first women-only commercial partnership as we step into a new era for women’s cricket in this country.
“It’s an opportunity to champion the growth of women’s cricket while making an impact through brsk’s affiliate programme.”
Through the affiliate scheme, brsk will provide each Bears fan who subscribes to their service with a £100 grant to support a women’s or girls’ community project of their choice.
Additionally, the partnership grants brsk a significant presence at a Bears Women match at Edgbaston next season, featuring fan engagement activities and giveaways.
Laura Richardson, Regional Head for the Midlands at brsk, which has a 4.7 out of 5 rating on Trustpilot from almost 12,000 reviews, said: “We’re proud to be bringing better connectivity to Birmingham and the Black Country, providing residents and business with the reliability, affordability and speeds they deserve via our brand new network.
“As part of our mission to provide game-changing broadband, it’s important to us that we support local communities and initiatives across the West Midlands.
“Partnering with Bears Women and Warwickshire, with their wide supporter base across the region, makes perfect sense for us.
“It’s an exciting time for women’s cricket in the country and we’re proud to be a forerunner on that journey. We’ll be proudly backing Bears Women in 2025 and hope to share success with them in their first season.”
Bears Women are one of eight Tier 1 teams set to compete in a revamped national structure starting in 2025, as part of the England & Wales Cricket Board’s (ECB) multi-million pound initiative to grow women’s cricket.
_______________________________________________________________________________________
Stay ahead of the latest cricket industry trends by subscribing to our free cricexc “daily briefing” newsletter.
