Photo Credit: Cricket Australia
‘You Need to See It’ will be the catchcry of the blockbuster international cricket season after Cricket Australia (CA) today released its new marketing campaign.
Produced by independent creative agency Special and featuring the rousing Hunters & Collectors hit ‘Do you see what I see?’ the campaign celebrates the excitement, emotion and amazing experiences of fans and players from the five nations involved in men’s and women’s Test, ODI and T20I series throughout the Australian summer.
The ‘You Need to See It’ campaign also explores the many diverse perspectives fans have of Australia’s national sport highlighting the unmatched experience of being in the grandstands to watch world-class players take on their historic rivals.
Highlights of the international summer of cricket include the Australian men taking on India in the five-Test NRMA Insurance Border Gavaskar Trophy and Pakistan in three-match ODI and T20I series and the Australian women hosting the CommBank Women’s Ashes and a three-match CommBank ODI series against India.
Fans can purchase tickets to the international summer of cricket here.
Cricket Australia Head of Brand & Marketing Teresa Basile said:
“Cricket has long provided the sights and sounds of the Australian summer and we wanted a campaign that ensures our game continues to dominate the seasonal conversation.
“This distinctive campaign showcases all the emotions and perspectives of international cricket, encouraging new fans to experience the excitement for the first time while inspiring cricket diehards to support Australia again this summer.
“We are thrilled to introduce ‘You Need To See It and incorporate the Hunters and Collectors’ iconic anthem ‘Do You See What I See’ into the campaign and can’t wait for the international cricket season ahead.
“I would like to thank our creative partner Special Australia who worked in collaboration to deliver the campaign.”
_______________________________________________________________________________________
Stay ahead of the latest cricket industry trends by subscribing to our free cricexec “daily briefing” newsletter.
Name of Author: Cricket Australia
Cricket Australia (CA), formerly the Australian Cricket Board (ACB), is the governing body for cricket in Australia. Established in 1905 as the Australian Board of Control for International Cricket, CA manages all national teams, including Men’s, Women’s, and Youth sides, as well as other national teams. It oversees the organization of Test matches, ODIs, and T20Is, and coordinates home international fixtures.
