Photo Credit: Facebook Photo of ICC
T20 World Cup: Disney Star announced a diverse sponsorship lineup for the ICC Women’s T20 World Cup, highlighting the growing interest in women’s cricket. The company has secured partnerships with 14 sponsors from sectors such as automotive, technology, and finance.
The sponsors include Dream11, Natural Diamond Council, OnePlus, Dazller, ICICI Bank, Asus, Asian Paints, Maruti Suzuki, Aramco, Hero, SBI, Lenskart, Kajaria and Skechers.
“The ICC Women’s T20 World Cup 2024 is set to transform the sporting landscape, offering a powerful opportunity to unite global audiences and spotlight the very best of women’s cricket. Building on the success of previous tournaments, which have driven remarkable growth, this year’s event promises even greater impact,” said Ajit Varghese, Head of Network – Ad Sales at Disney Star. The matches will be broadcast exclusively on Disney Star Network and Disney+ Hotstar.
The tournament will feature 10 teams competing in 23 matches over 17 days at two venues in the UAE: Dubai International Stadium and Sharjah Cricket Stadium. Disney Star emphasized that the growing sponsorship reflects the event’s value and brands’ commitment to supporting women’s sports. “We are excited to onboard prestigious brands whose support not only reflects their commitment to advancing women’s cricket but also acknowledges the immense value this tournament delivers,” Varghese added.
Cricket is a major cultural event in India, and the ICC Women’s T20 World Cup is expected to attract large audiences, offering sponsors the chance to engage with millions of passionate fans.
The 2024 ICC Women’s T20 World Cup aims to entertain while promoting greater support for women’s cricket, laying the foundation for future tournaments and initiatives that push for gender equality in sports. The event is set to have a lasting impact on how women athletes are viewed and supported globally.
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Name of Author: Cricexec Staff
