Photo Credit: Brisbane Heat
The Brisbane Heat and Queensland Cricket will bring up a decade in the drivers’ seat with Toyota, with the automative giant signing a new two-year extension of the long standing partnership.
Toyota’s latest partnership agreement means that they will bring up 10 continuous years as a sponsor of Queensland Cricket, in addition to Toyota’s national partnership with Cricket Australia.
The Heat and QC partnership encompasses the eight metro Toyota dealers – Motorama, Sci-Fleet, Southside, Downtown, Llewellyn, Martin Jonkers, Torque and Oldmac.
It will include advertising and an in-stadium activation at Brisbane Heat games at the Gabba, with the Toyota Terrace a visible presence at matches over the past few years at KFC BBL Games.
Community cricket staff across the State will drive Toyota vehicles as part of the agreement, with Queensland Cricket updating its fleet to bring online more hybrid and electric vehicles in the future to improve the organisation’s sustainability.
Queensland Cricket CEO Terry Svenson highlighted the ongoing nature of the Toyota partnership.
“Toyota has been a long-standing national partner of Australian Cricket, but we are particularly pleased to have had such a rewarding relationship with Toyota and its dealers at a Big Bash League and State level over the past decade’’ he said.
“We greatly value our relationships with all of our partners, sponsors and corporate backers and take pride in being able to meet their needs and requirements on an on-going basis over several years.”
“Today’s announcement brings together a partnership that aims to provide enhanced brand awareness and trust with the eight metro Toyota dealerships, while also supporting community engagement initiatives and relationship building,” Svenson said.
The renewal announcement this morning featured Brisbane Heat, Queensland and Australian players Usman Khawaja, Marnus Labuschagne and Xavier Bartlett.
Toyota’s Senior Manager for QLD Regional Operations, Tracey Shepherd, expressed her immense pride in the long-standing partnership between Toyota and Queensland Cricket.
“We are thrilled to be renewing our partnership with Queensland Cricket. It’s an incredible organisation who share Toyota’s passion for creating positive change within the community. ” Mrs Shepherd said.
“Our long-standing relationship helps provide support to the Queensland Cricket organisation to deliver a great experience to the community, its players and the fans of this wonderful game,” she said
A key link with the cricket community in Queensland is the Toyota Good for Cricket Raffle which is running again to help local cricket clubs raise valuable fund through the support of Toyota.
Visit the Good for Cricket website https://toyotagoodforcricket.raffletix.com.au/ to find out how to register, buy tickets and check club leaderboard.
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Name of Author: Brisbane Heat
The Brisbane Heat are an Australian professional cricket team competing in the Big Bash League (BBL), representing both men’s and women’s cricket. Based in Brisbane, Queensland, the Heat succeeded the Queensland Bulls, who played in the former KFC Twenty20 Big Bash. The team wears a teal uniform and plays at the Brisbane Cricket Ground, known as The Gabba.
