Photo Credit: CPL via Getty Images
The Republic Bank Caribbean Premier League (CPL) will be working with GSIQ as their new media and sponsor evaluation partner. The GSIQ team have decades of experience in media monitoring and sponsorship intelligence analysis and will be offering CPL the very best independent data across all CPL’s tournaments.
GSIQ’s primary role will be to work with CPL in evaluating the total viewership for the 2024 event as well as offering insights into the value that was delivered to all the tournament’s commercial partners. The 2024 event took place from 29 August to 6 October with the Saint Lucia Kings emerging as the champions. The tournament visited Antigua, Barbados, Guyana, St Kitts & Nevis, Saint Lucia and Trinidad & Tobago.
Pete Russell, CPL’s CEO, said: “We are excited to be working with GSIQ who are led by some of the best minds in the insight and analysis space. Their world leading tools will help us confirm the viewership and value delivered by CPL to all our stakeholders, giving us valuable feedback as we analyse the 2024 tournament and plan for 2025 and beyond.”
Charlie Dundas, Co-Founder of GSIQ, said: “We set up GSIQ in order to work with and provide services to help clients unlock the value of sponsorship. The Caribbean Premier League has proven to be a fantastic innovator in cricket since inception in 2013 and we are thrilled to count them as one of our founding clients. Their faith in our services and abilities to support them has been fundamental to our early progress and we are excited to be their partner for data and insights in support of their ongoing success.”
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Name of Author: CPL
The Caribbean Premier League (CPL) is an annual Twenty20 cricket tournament in the Caribbean, established in 2013 by Cricket West Indies to replace the Caribbean Twenty20. Sponsored by Republic Bank Limited, it is officially known as the Republic Bank CPL.
