SA20 announces Absa as banking sponsor

Betway SA20 has announced a new partnership with one of Africa’s largest financial services group, Absa, who will come on board as the Proud Banking Partner for Season 3, which starts on 9 January 2025.

Absa joins a growing stable of brands to elevate the anticipated third season, which is primed to deliver world-class cricket and an unmatched stadium experience.

The partnership will focus on giving fans attending matches access to unique benefits, instant giveaways and cash prizes – all experiences that will make all Betway SA20 matches the place to be this January.

Absa has been a long-standing supporter of South African sport, through its notable and long relationship with the Absa Cape Epic and historic support of Premiership football, the Springboks and the Currie Cup.

Betway SA20 League Commissioner, Graeme Smith, is delighted to partner with one of the most recognised brands on the continent.

“Absa has been synonymous with South African sport for many years and we are thrilled to have them on board for Season 3 of Betway SA20. This is the first time that Absa has ventured into a cricket partnership and they have already brought in innovative fan-focused ideas to amplify the stadium experience for fans. I’m excited to see this partnership come to life when that first ball is bowled on the 9th January,” Smith said.

As part of its partnership, Absa will be activating various initiatives on the ground to reward cricket fans and enhance their match-day experience. These initiatives include:

• Absa Card Play of the Day: At each match, Absa cardholders have the chance to win up to R100,000 by registering at the banks in-stadium activation kiosk. Non-cardholders can also participate by signing up for an Absa account at the stadium.
• Chance at a Grand Prize: Those who do not win during the pool matches will enter a draw to win an all-expenses-paid trip for two to one of the four playoff matches.
• Exciting Instant Giveaways: Absa customers can also look forward to winning exclusive prizes instantly at the vibrant Absa Activation Zone.
• The Absa Catch of the Match: The standout player who takes the best catch of the match will be honoured with a R10,000 Absa card, recognising their game-changing skill and agility.

“This partnership embodies our ‘Your Story Matters’ ethos, which goes beyond mere sponsorship; it’s about creating meaningful opportunities to be customer-centric while demonstrating the ease of banking. Through initiatives like these, Absa continues to strengthen its role as a trusted financial partner, delivering solutions that resonate with customers’ unique needs and life journeys,” said Thabisa Mkhwanazi, Managing Executive Marketing and Communications (Everyday Banking and Product Solutions) at Absa Group. “Engaging with the diverse fanbase of Betway SA20 allows us to celebrate each individual’s journey within the sport, while also delivering tangible benefits to our customers. Through our Absa Card Play of the Day activation at each live match, we provide unparalleled value to our Absa cardholders, enhancing their experience and affirming our commitment to rewarding their loyalty. We encourage customers to use their Absa cards and enjoy free rewards membership, allowing them to earn real cash back every time they swipe or tap their Absa Card.”

With tickets selling fast, Season 3 of the Betway SA20 promises to be the biggest and best yet, with some of the best local and international players taking centre stage for one month across the country.

The competition kicks off on 9 January when defending Champions Sunrisers Eastern Cape host MI Cape Town at St George’s Park. Tickets for all matches are available at www.SA20.co.za