Parimatch, a global leader in online gaming, has announced an exclusive partnership with Sunrisers Eastern Cape, the reigning champions of the South African T20 league (SA20).
As part of the collaboration, Parimatch will serve as the official title sponsor of Sunrisers Eastern Cape. This partnership represents a significant step for Parimatch in expanding its presence in cricket, aligning with one of South Africa’s most successful teams.
Shanmugam, CEO of Sunrisers Eastern Cape, stated, “We are delighted to welcome Parimatch as our Title Sponsor, marking an exciting new chapter for our team. This partnership reflects the growing popularity of cricket in South Africa and celebrates the incredible passion of our fans. With Parimatch’s commitment to innovation and excellence, we are confident this collaboration will strengthen the Sunrisers Eastern Cape brand and create exceptional experiences for our fans both on and off the field. Together, we look forward to delivering unforgettable moments and inspiring the next generation of cricket fans.”
The Parimatch Press Office added, “Partnering with the Sunrisers Eastern Cape is a proud milestone for Parimatch as we continue to expand our support for cricket globally. The Sunrisers’ passion, resilience, and dedication align perfectly with our values, and we are excited to work together to deliver unique initiatives that bring sports fans closer to their favourites.”
This partnership is expected to bring mutual benefits, including increased brand visibility, innovative fan engagement initiatives, and opportunities for growth.
Founded in 1994, Parimatch serves over three million active users worldwide with a wide range of sports betting and casino options. The company partners with top athletes like Nicholas Pooran and Sunil Narine and has established collaborations with major sports leagues such as the Pro Kabaddi League, the Indian Super League, and Nottingham Forest Football Club in the UK.
Sunrisers Eastern Cape is a professional Twenty20 cricket franchise competing in SA20. The team won the inaugural SA20 title in 2023 and defended their championship with a second title in 2024. Their 2025 campaign begins tonight in the season opener against MI Cape Town at 9:00 PM IST.
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Name of Author: Cricexec Staff
