Photo Credit: Bangladesh Cricket Board
Coca-Cola is thrilled to announce an exclusive partnership with the Bangladesh Cricket Board as the official kit sponsor for the Women’s National Cricket Team from 1st March 2024 till 31st July 2027, a three-and half-year agreement. This collaboration marks a significant milestone in Coca-Cola’s commitment to supporting sports and empowering women in Bangladesh.
In addition to becoming the kit sponsor, Coca-Cola extends its support to the entire cricket ecosystem by becoming the official Beverage Partner for all formats and categories, including the Men’s Team, Women’s Team, and U-19 teams, for the next two years, starting from 01 March 2024 till 28 February 2026.
“Sports holds immense power to unite people, and this partnership with the Bangladesh Cricket Board provides us with a unique opportunity to blend our brand affinity with the fervor for Cricket”.” said Ju-un Nahar, Managing Director at Coca-Cola Bangladesh. “With the sponsorship of the national women’s cricket team and providing support to all levels of cricket, we aim to promote inclusivity and encourage more women to pursue their passion for cricket and sport in Bangladesh.”
The partnership announcement took place on Monday, 18 March at the BCB headquarters in Mirpur. As the official Beverage Partner, Coca-Cola will provide refreshment support to players, staff, and fans during all matches and events. Present at the press conference were, Abeer Rajbeen, Director, Marketing, Coca-Cola Bangladesh Ltd., Moin Ullah Chowdhury, Director, Franchisee, Coca-Cola Bangladesh Ltd., Kaustubh Jha, Director, Marketing-Assets, Influencers and Partnership and Global Head of Cricket, the Coca-Cola Company, Tanvir Ahmed Titu, Director, BCB and Chairman Media & Communication Committee of BCB, Nigar Sultana Joty, Captain, Bangladesh Women’s National Cricket Team and Habibul Bashar Sumon, Former Bangladesh National Men’s Team Captain and Head of Women’s Wing of BCB.
“We are proud to have Coca-Cola as our kit sponsor and official beverage partner” commented BCB CEO, Nizam Uddin Chowdhury in a message. “This partnership aligns perfectly with our vision to elevate women’s cricket and nurture talent at all levels. We would like to thank our partners ITW, who have played an instrumental role in facilitating this pathbreaking partnership.”
Coca-Cola’s association with major sports events is a long-standing tradition. Coca-Cola has been globally committed to supporting local sporting events and organizations around the world. This association with the Bangladesh Cricket Board is a testimony to the Company’s belief in sports and its enduring journey towards making a refreshing difference.
About Coca-Cola
Coca-Cola has been operating in Bangladesh for over five decades. Our portfolio of brands includes Coca-Cola, Diet Coke, Sprite, Fanta, Kinley Water, Kinley Soda, Coca-Cola Zero Sugar, Sprite Zero Sugar and Thums-Up Current. The Coca-Cola Bangladesh System comprises of a company-owned bottling entity, namely, Coca-Cola Bangladesh Beverages Limited (CCBB) and an independent authorized franchise bottler, namely, Abdul Monem Limited (AML). Coca-Cola system currently employs more than 800 people directly and indirectly provide support to over 21000 people. In 2022, Coca-Cola was the first to introduce 100% rPET bottles in the country. Since its inception in 2022, Coke Studio Bangla has more than 2.8 million YouTube subscribers, and in just two seasons the platform has popularized celebrating Bangla music and culture, globally. The Coca-Cola system in Bangladesh and The Coca-Cola Foundation (TCCF) play a significant role in supporting Bangladesh to achieve Sustainable Development Goals (SDGs) set by the United Nations. As part of creating a World Without Waste, TCCF partnered with SR Asia and Cordaid on two projects to establish circular economy titled, IMPACT-GE & RESILIENT in Dhaka South & North City Corporation along Narayanganj City Corporation. The organization also partnered with 2030WRG, WaterAid and Water & Sanitation for the Urban Poor (WSUP) to drive Water Stewardship in the country. The foundation also partnered with United Purpose to empower rural women through Women Business Centre across the country and to date supported more than 100,000 women entrepreneurs.
Name of Author: Bangladesh Cricket Board
The Bangladesh Cricket Board (BCB) is the governing body for cricket in Bangladesh. It joined the ICC in 1977 and became a full member in 2000. The BCB oversees Bangladesh’s men’s, women’s, and under-19 national teams.
