Photo Credit: Cricket Australia
Global play and entertainment company, Hasbro, will bring the excitement to the KFC BBL|11 season with one of its biggest brands, NERF, named the League’s Official Fun Partner.
NERF will work closely with the League and Clubs to strengthen the KFC BBL’s position as summer’s top family entertainment option.
Watch Big Bash stars take on the NERF Cricket Challenge on YouTube
NERF will light up eight matches in KFC BBL|11, beginning with the season opener on December 5 when the Sydney Sixers take on the Melbourne Stars at the Sydney Cricket Ground. At the eight NERF-inspired matches, fans will get to play beyond limits competing in fun-filled events on field during the innings break, while in the fan zone kids can test their NERF blaster skills with awesome prize giveaways.
Additionally, one lucky fan will win the Ultimate KFC BBL Stadium Staycation in the NERF House for themselves and five friends. This prize includes return flights to Adelaide, an overnight stay in the Adelaide Oval’s NERF house at the Adelaide Strikers vs Sydney Sixers match on January 18, and a variety of awesome experiences.
Details of all NERF matches and the consumer promotion can be found at cricket.com.au/big-bash/nerf.
The partnership between NERF and the League has been launched today via the NERF Cricket Challenge digital series, featuring players from all eight Big Bash clubs: Matt Renshaw (Adelaide Strikers), Grace Harris (Brisbane Heat), Ben McDermott (Hobart Hurricanes), Holly Ferling (Melbourne Renegades), Billy Stanlake (Melbourne Stars), Lilly Mills (Perth Scorchers), Jordan Silk (Sydney Sixers) Usman Khawaja (Sydney Thunder).
Hasbro, via its global portfolio of over 1,500 play and entertainment brands, is committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, entertainment and gaming.
Natasa Zunic, Hasbro Pacific, Marketing Director said:
“We are excited about partnering with the KFC Big Bash this summer. Big Bash cricket is a wonderful fit for NERF – as a leading active play brand, we encourage Aussies to play outdoors.”
Alistair Dobson, Cricket Australia’s General Manager of Big Bash Leagues, said:
“We are thrilled to welcome Hasbro and NERF to the Big Bash family for the KFC BBL|11 season.
“The NERF brand is synonymous with outdoor fun and being active, all key ingredients of the Big Bash itself. We can’t wait to see the partnership come to life at matches throughout KFC BBL|11.”
Photo Credit: LinkedIn profile photo of Alistair Dobson
The hotly anticipated KFC BBL|11 season begins on December 5, with the 61-game campaign culminating in the Final on January 28. The full schedule and ticket information on each match can be found at cricket.com.au/big-bash.
Name of Author: Cricket Australia
Cricket Australia (CA), formerly the Australian Cricket Board (ACB), is the governing body for cricket in Australia. Established in 1905 as the Australian Board of Control for International Cricket, CA manages all national teams, including Men’s, Women’s, and Youth sides, as well as other national teams. It oversees the organization of Test matches, ODIs, and T20Is, and coordinates home international fixtures.
