Cricket Australia
Melbourne, Victoria, Australia (On-site)
Posted: 06 April 2022
Link to Apply: https://www.linkedin.com/jobs/view/3006996485/
About the job
Senior Marketing Analyst
- Permanent Role
- Drive customer and campaign insights
- Great flexibility
Here’s the deal…
We’re looking for a driven and experienced Senior Marketing Analyst to join our Brand and Marketing team.
Reporting to the Senior Performance Marketing Manager, you’ll be accountable for delivering engagement, loyalty and increased value through customer and campaign insights that enable us to understand and serve our Cricket customers better and achieve business targets while driving value and innovation in how we deliver Cricket to the Australian public and fans of the game.
This is an amazing opportunity to join a purpose driven organisation. Uniting and inspiring communities through Cricket is our culture, and we’ve never been prouder of the role our people play in making Cricket a sport for all Australians.
About the role
Your key responsibilities will include: - Supporting the Senior Performance Marketing Manager, to define and prioritise the data requirements needed to deliver the Marketing Strategies
- Championing the customer and delivering an insight led ‘customer first’ approach
- Actively seeking insights to better understand all customers of Cricket to leverage in communications, and to aid development of seamless Cricket experiences through all touch points of Cricket
- Building deep relationships with key stakeholders to ensure Customer intelligence assists in identifying and providing ways to unlock new opportunities
- Fostering a culture of continuous improvement – by going above and beyond expectations, challenging what we’ve always done and seek to find new and better ways to deliver customer first solutions
- Fostering a culture of cross department collaboration – by sharing insights and encouraging collaborative discussions with internal CA departments
Educating and inspiring our external partners and colleagues in Cricket through the work we deliver in Marketing
Desired Skills and Experience
About you, you’ll have: - Experience in Customer Data or Marketing Analytics related roles
- Proficient in storytelling, taking the data and insights and developing actionable plans in a compelling and simplified way
- Solid experience using campaign management systems such as Google Analytics, Microsoft PowerBI, Azure, Tableau and Google Data Studio;
- Experience with basic SQL query construct & querying databases
- Proficient in A/B testing for marketing campaigns
- Ability to create and maintain business intelligence reporting using PowerBI
- Experience with identifying ways to find and enrich data sets with rich data from digital sources as well as managing data quality and hygiene of owned databases
- Familiarity and competency with development and delivery of end to end direct marketing campaigns
Sound like you? Let’s do this!
The work we do across Australian Cricket stretches across the sporting and entertainment industries – which means there are all kinds of opportunities for bright-minded, passionate and friendly people.
Cricket’s a sport for all Australians and our workplace reflects that. Your age, culture, gender, sexual orientation, disability or religion won’t impact whether or not you’re part of the team. It’s your drive to do great work that’ll help you shine. Aboriginal & Torres Strait Islander people are encouraged to apply.
Vaccinations for our workers provide a key contribution to getting Cricket on, and keeping our players, workers and fans safe this summer. In order to support this, Cricket Australia is mandating vaccinations for all of their employees and will be asking about vaccination status as part of our employment process.
At Cricket we are committed to providing a safe environment for everyone involved in our sport including children.
Perks!
We work flexibly and offer extensive employee benefits including a range of discounts from fashion and travel to groceries and electronics! Salary packaging options and discounts with our corporate partners. Plus an additional week of leave.
If you want to learn more about how we play then apply now – we are looking forward to meeting you!
Please submit your resume & cover letter outlining your experience meeting the key criteria by midnight, Monday 25 April 2022.
Desired Skills and Experience
– Experience in Customer Data or Marketing Analytics related roles
– Proficient in storytelling, taking the data and insights and developing actionable plans in a compelling and simplified way
– Solid experience using campaign management systems such as Google Analytics, Microsoft PowerBI, Azure, Tableau and Google Data Studio;
– Experience with basic SQL query construct & querying databases
– Proficient in A/B testing for marketing campaigns
– Ability to create and maintain business intelligence reporting using PowerBI
– Experience with identifying ways to find and enrich data sets with rich data from digital sources as well as managing data quality and hygiene of owned databases
– Familiarity and competency with development and delivery of end to end direct marketing campaigns
Name of Author: Cricket Australia
Cricket Australia (CA), formerly the Australian Cricket Board (ACB), is the governing body for cricket in Australia. Established in 1905 as the Australian Board of Control for International Cricket, CA manages all national teams, including Men’s, Women’s, and Youth sides, as well as other national teams. It oversees the organization of Test matches, ODIs, and T20Is, and coordinates home international fixtures.
