Rahul Srinivasan, CEO of Boundaries North, highlights the incredible potential of cricket within the South Asian Canadian community:
“Brampton alone is over 50% South Asian, and even places like Saskatchewan, Alberta, and Quebec have significant South Asian populations at 10-15%. StatsCan projects that by 2040, over 10% of Canada’s population will be South Asian, and this isn’t slowing down…
“The passion for cricket in these communities is comparable only to North America’s love for the NFL—fans experience sheer joy or heartbreak over every game.”
With a rapidly growing and cricket-obsessed community, investing in this sport is a clear win, he adds.
Watch the full Podcast Episode here.
Name of Author: Zee Zaidi
