Photo Credit: Cricket West Indies
Cricket West Indies (CWI) has announced a new partnership with Apex Group Ltd., a global financial services provider. The partnership will see Apex as the exclusive shirt sponsor for the West Indies Men’s team during the upcoming ICC T20 World Cup, as part of a broader Official Sustainability Partnership with CWI. It is believed to be the first sustainability partnership of its kind in international cricket.
The Apex logo will appear on the leading arm of the defending T20 World Champions’ shirts for the duration of the West Indies ICC 2021 World Cup campaign. Apex will also provide sustainability and environmental advisory services to CWI for over a three-year period as its Exclusive Sustainability Partner. By providing CWI with annual carbon footprint assessments, Apex will help the organisation lead the way in driving sustainability in cricket across the region by putting in place an action plan to reduce and offset climate altering outputs.
Ricky Skerritt, President of CWI said:
“Sustainability is a powerful concept that is being woven into our organisational fabric on all fronts. We are therefore proud to announce this innovative commercial partnership with Apex Group, welcoming a new international partner to support West Indies cricket. For the many West Indian countries that we represent, climate change is a real and present danger. As the first international cricket organisation to systematically commit to evaluating and reducing our carbon output, Apex will help CWI devise an action plan to become fully sustainable on and off the pitch. For CWI, this will directly impact cricket because of how facilities and operations will need to change and adapt. We will also need plans to understand and offset the international and regional air travel that our teams have to undertake. In partnership with Apex, we intend to use our combined global platforms to act and drive change for future generations to come, of cricketers and fans.”
Photo Credit: LinkedIn profile photo of Ricky Skerritt
Peter Hughes, Founder and CEO of Apex Group said:
“Amid the climate crisis, sport, like all industries, must recognise and act to reduce its impact on the environment. We are excited to announce our partnership with the West Indies T20 World Cup team and CWI to provide our market leading carbon footprint consultancy services, to help cricket do its part to combat the growing, global climate crisis. The West Indies represents some of the world’s most beautiful natural environment that we are looking to protect, so for us it makes perfect sense to partner with Cricket West Indies to kick-start our campaign to drive sustainability in sport. We wish the team every success as they defend their title as the current holders of the ICC Men’s T20 World Cup.”
West Indies are two-time and defending ICC T20 World Cup Champions and will be going in search of an unprecedented third title and back-to-back T20 World Cup Tournament wins. West Indies first match is on Saturday October 23 against England at the Dubai International Stadium in the first of West Indies’ Group games in the Super12 stage of the tournament. First ball is 6pm (10am Eastern Caribbean/9am Jamaica) and will be shown live on ESPN Caribbean.
About Apex Group Ltd
Apex Group Ltd., established in Bermuda in 2003, is a global financial services provider. With 50 offices worldwide and 5,000 employees upon the close of announced acquisitions, Apex delivers an extensive range of services to asset managers, capital markets, private clients and family offices. The Group has continually improved and evolved its capabilities to offer a single-source solution through establishing the broadest range of services in the industry; including fund services, digital onboarding and bank accounts, depositary, custody and super ManCo services, business services including HR and Payrolland a pioneering ESG Ratings and Advisory service for private companies.
Name of Author: Cricket West Indies
Cricket West Indies (CWI) governs cricket across the West Indies, a confederation of Caribbean countries. Originally established as the West Indies Cricket Board of Control in the 1920s, it became the West Indies Cricket Board (WICB) in 1996 and was rebranded as Cricket West Indies in May 2017 as part of a restructuring effort.
