CWI: SECUTIX to manage ticket sales for first major ICC event in the United States

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Cricket West Indies
Cricket West Indies
Cricket West Indies (CWI) governs cricket across the West Indies, a confederation of Caribbean countries. Originally established as the West Indies Cricket Board of Control in the 1920s, it became the West Indies Cricket Board (WICB) in 1996 and was rebranded as Cricket West Indies in May 2017 as part of a restructuring effort.

Photo Credit: Cricket West Indies

Cricket West Indies (CWI) and T20 World Cup USA Inc. (T20 WC USA) are delighted to announce that they have selected SECUTIX, the global leader in sports event ticketing, to manage the ticket sales for the highly anticipated International Cricket Council’s (ICC) Men’s T20 World Cup 2024 that will take place in the West Indies and the USA this June. This premier cricket event will take place across six Caribbean countries and three cities in the USA and features 55 matches, with an estimated half million fans attending.

“Selecting SECUTIX as the official ticketing partner for the ICC Men’s T20 World Cup 2024 is based on our desire to deliver a fair and transparent ticketing experience. The SECUTIX ticketing platform allows us to price our tickets with no fees and sell them in a lottery format, ensuring fans from all over the world will have equal access and a chance to buy tickets. This allows us to manage the high demand smoothly and fairly across all matches.”, explains Johnny Grave, CWI’s Chief Executive Officer. “Additionally, SECUTIX provides a resale platform,” allowing us to ensure all tickets purchased directly from our website are valid tickets.”

T20 WC USA Chairman, Peter Hutton added:

“The ICC’s first major men’s global event in the United States promises to be an unforgettable cricket extravaganza, and the partnership with CWI and SECUTIX is a significant step toward ensuring fans have seamless access to this historic event. Cricket enthusiasts can anticipate a world-class ticketing experience that matches the excitement of the games themselves.”

Michael McDermott, Secutix General Manager for the Americas, expressed his enthusiasm for this prestigious partnership:

“We are honored to have been chosen by CWI and T20 WC USA to manage ticket sales for the ICC Men’s T20 World Cup 2024. Having this tournament take place in three major US stadiums in Florida, New York, and Texas reinforces the company’s unparalleled 15 years of experience in the sports event industry and its impressive track record of successfully managing ticket sales for nine out of the top 15 global sports events and further solidifies our status as the industry leader. SECUTIX has consistently demonstrated its capability to handle the complex sales and event day operations of large-scale sporting events. We are excited to leverage our extensive knowledge and expertise to ensure that the ICC Men’s T20 World Cup West Indies & USA 2024 is a resounding success and sets the stage for future global sporting events coming to the US with SECUTIX.”

Notes:

About the International Cricket Council (ICC):

The International Cricket Council (ICC) is the global governing body for cricket. It is responsible for organizing and promoting international cricket events, developing the game at all levels, and ensuring the highest standards of fair play. The ICC’s mission is to unite and inspire cricket lovers worldwide, and it hosts a range of prestigious tournaments and events to achieve this goal. https://www.icc-cricket.com/homepage

About Cricket West Indies (CWI): 

Cricket West Indies (CWI), the official governing body for cricket in the West Indies region, is committed to promoting and developing the sport of cricket across its member nations. As a prominent member of the International Cricket Council (ICC), CWI oversees and organises various Men’s and Women’s regional and international cricket competitions, including Test matches, One-Day Internationals (ODIs), and T20 Internationals (T20I). CWI is dedicated to nurturing talent, fostering excellence, and protecting the rich cricketing heritage of the West Indies. For more information about Cricket West Indies and its initiatives, please visit https://www.windiescricket.com.

About SECUTIX:

SECUTIX a pioneer secure ticketing solution provider since 2007. Annually SECUTIX delivers more than 60 million tickets valued at more than $2.5 Billion worldwide with its advanced SaaS ticketing, engagement, payment, and analytics platform. Many of the world’s leading sports, live events, and cultural arts organizations use SECUTIX’s closed-loop platform to provide complete control of pricing and fees within its integrated primary and secondary sales channels, queue and bot management, B2B and Hospitality sales channels, marketing and analytics platforms for greater customer engagement to monetize its products and services, and mobile digital wallet and tickets secured by leveraging the blockchain to eliminate fraudulent tickets, secure operations and enhance attendees experience before, during and after the event. For more information visit www.secutix.com

Name of Author: Cricket West Indies

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