Photo Credit: England & Wales Cricket Board
The England and Wales Cricket Board is delighted to announce a multi-year partnership with Laithwaites Wine which will become the Official Wine Partner of England Cricket. The partnership launches ahead of an exciting summer which features Men’s and Women’s Ashes Series and limited over matches against New Zealand and Ireland for the Men and Sri Lanka for the Women.
Through the partnership, Laithwaites, a family-run British company and the UK’s leading home delivery wine merchant, will bring wine and cricket together in a ‘Vintage Moments’ campaign that celebrates great moments in English and Welsh cricket. The partnership includes a range of marketing assets, including in-ground activations and integrated digital campaigns. Laithwaites will also offer exclusive benefits and offers to supporters of England Cricket and retail a range of their wines at a number of international matches throughout the summer.
Russell James, ECB Sales & Marketing Director, said: “We are delighted to welcome Laithwaites Wine as our official wine partner. Laithwaites has a reputation for delivering exceptional quality wines and we are excited to see the partnership help enhance the overall experience for our fans and supporters.”
Matt Knight, Marketing Director, Laithwaites Wine, said: “We are thrilled to partner with England Cricket, especially in such a landmark summer. This relationship comes at such an exciting time for English cricket, and gives us the perfect opportunity to reach out to wine lovers across the country, and to introduce them to great wines from around the world.”
The England and Wales Cricket Board (ECB) is the national governing body for cricket in England and Wales, formed on January 1, 1997. It combines roles from the Test and County Cricket Board, National Cricket Association, and Cricket Council, and integrated the Women’s Cricket Association in 1998. Based at Lord’s Cricket Ground, the ECB oversees all levels of cricket, including national teams for men, women, and various disability categories.
