The Emirates Cricket Board along with ITW Consulting announced the schedule for the upcoming Abu Dhabi ODI series which will see the UAE take on Ireland. The series is scheduled to have a total of four ODIs that will be played on January 8, 10, 12 and 14 at the Sheikh Zayed Cricket Stadium in Abu Dhabi.
The Title Sponsor for the tournament is going to be SKY247.Net and it would be covered in India on Euro Sports, on Premier Sports in UK, Criclife in UAE and Willow TV in USA.
Mubashshir Usmani, General Secretary, Emirates Cricket Board said, “I’m grateful to Ireland for accepting our invitation and coming to play this ODI series in the UAE. This will provide a great opportunity for the UAE team and the development of cricket in UAE is poised to take a positive leap from here.”
Speaking at the event, Vivek Chandra, Director, ITW Consulting MENA said, “We are very excited about this upcoming series. ITW works closely with the Emirates Cricket Board as well as Cricket Ireland and we thought it would be a great opportunity for both teams to have an exciting ODI experience. Both these teams have great potential, and we look forward to helping these teams in every way possible.”
João Coimbra, Marketing Manager, Sky247.net said, “We believe that sports play an important role in bringing everyone together in society and we want to be part of that especially after the tough times that we have been through. UAE is a great market for cricket and we look forward to associating with many more tournaments as broadcasting partners.”
The series is set to mark the first major international action in the one-day format in 2021.
About ITW:
ITW Consulting Private Limited is a consulting and management company that features among the top leading firms in India. ITW specializes in crafting and executing multi-faceted brand management solutions & celebrity management across a vast number of areas – Sports, Entertainment and Media. With a global presence and in-depth understanding of the International Sports and Media market, we can help clients to build stronger brand visibility, media buying, awareness and recall a wider target audience. Having worked with a diverse range of brands, ITW has expertise in sponsorship management, sponsorship activation and event management, which has earned them an esteemed reputation in the field of sports management and marketing. ITW Consulting works with a vision of challenging the status quo and executing ideas that would disrupt the convention and drive us to holistic solutions for a sporting event and guaranteeing the highest quality.
Name of Author: Emirates Cricket Board
The Emirates Cricket Board is the governing body for cricket in the United Arab Emirates. An Associate Member of the International Cricket Council since 1990, it represents the UAE at the ICC and is also a member of the Asian Cricket Council.
