Photo Credit: Cricket Australia
“International cricket consistently attracts huge audiences and that is driving significant interest from broadcasters for ICC events. We have more than one billion fans that passionately follow the game globally, and they will be looking forward to seeing the best players in the world… There has been significant growth in interest in women’s cricket over the last five years and we have made a long-term strategic commitment to accelerate that growth and unbundling the rights for our women’s events will play a huge role in that.”
Geoff Allardice
Chief Executive
ICC
(launching the tender process on June 20 for media rights for the next cycle of ICC events starting in 2024 including 16 men’s and 6 women’s events)
Read the full article here.
Name of Author: Cricexec Staff
