Photo Credit: Caribbean Premier League
The Hero Caribbean Premier League has delivered record total value to it’s commercial partners during the 2020 season, with a 58% increase from the 2019 season to a total of US$371million. These figures were collated by YouGov Sport, a division of one of the biggest research firms in the world.
The 2020 tournament was played behind closed doors at two venues in Trinidad as a result of the COVID-19 pandemic. While fans were unable to attend the league had record viewership of 523.5million. With so many people watching the tournament around the world the commercial partners involved with the Hero CPL got excellent exposure throughout the event.
The partners for the 2020 season were Hero Motorcorp, Digicel, El Dorado Rum, Republic Bank, Dream XI, Fun88, Bet Daily, Angostura LLB, Republic Bank, FedEx, Visa, Guardian Group, Carib, LifeBuoy, Turbo Energy Drink and Rainforest Seafood.
Jamie Stewart, Hero CPL’s Commercial Director said: “Hero CPL relies on our fantastic set of partners in order to bring the ‘the biggest party in sport’ to the world. We are grateful to our partner family for standing with us during a challenging year and hope to have repaid that loyalty by delivering high value.”
Name of Author: CPL
The Caribbean Premier League (CPL) is an annual Twenty20 cricket tournament in the Caribbean, established in 2013 by Cricket West Indies to replace the Caribbean Twenty20. Sponsored by Republic Bank Limited, it is officially known as the Republic Bank CPL.
