As cricket fans prepare for an exciting clash, JioCinema and Sports18 will exclusively broadcast the highly anticipated South Africa vs India T20 series from 8th to 15th November 2024. This thrilling 4-match T20I series will not only rekindle the intense rivalry between two top cricket nations but also evoke memories of the T20 World Cup final, where India emerged as champions.
India’s new-look T20 team will take center stage, aiming to build on the legacy of their World Cup triumph. This next generation of Indian cricketers is eager to showcase their talent, with high stakes as they strive to maintain the winning standards set at the World Cup.
For Indian fans, this series is more than just a bilateral contest; it’s a rematch that recalls the excitement and drama of the World Cup final.
JioCinema, a leader in digital sports streaming, offers advertisers a premium platform to reach millions of viewers during the T20 series. With innovative ad formats, seamless integration across mobile and web, and precise audience targeting, JioCinema enables brands to maximize their visibility during peak cricket viewership.
The combination of India’s world champion status and the emergence of fresh talent makes this series a must-watch for fans and a prime opportunity for advertisers. JioCinema’s new premium advertising offerings provide access to valuable audience segments, including iOS users and a high-end “iOS + 50k” group, consisting of individuals with phones priced at Rs 50,000 and above. These groups are now available alongside the existing Connected TV (CTV) audience, offering advertisers a chance to connect with affluent viewers.
A Viacom18 spokesperson noted, “With India’s status as world champions and the fresh energy of the new T20 squad, this series will captivate audiences across the country. Our audience-first approach allows advertisers to craft high-impact campaigns that resonate with passionate cricket fans.”
Top brands like Housing.com, Uber, and Motul Oil have come on board as associate sponsors for the series, leveraging JioCinema’s advanced advertising solutions to connect with cricket fans.
Rahul Ralhan, vice president of marketing at Housing.com, said, “This series is poised to attract immense attention, especially with the new T20 team taking charge. We are excited to be part of this series and to reach such a diverse and engaged audience through JioCinema.”
Preetam Goswami, director of marketing for India & South Asia at Motul Oil, added, “The intensity of a rematch with South Africa is bound to keep fans hooked, and we are proud to align our brand with this high-energy content. Partnering with JioCinema gives us a unique opportunity to engage with audiences nationwide.”
Ameya Velankar, head of marketing at Uber India, shared, “Cricket is a major unifier in India, and the South Africa vs India series gives us the perfect platform to connect with millions. With JioCinema’s extensive audience targeting, we can engage cricket fans in a meaningful and impactful way.”
JioCinema and Sports18 will bring every moment of the series—from boundaries to breakthroughs—directly to viewers, providing a memorable experience for cricket lovers and a powerful platform for brands to engage their audience.
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Name of Author: Cricexec Staff
