Monday, September 16, 2024

Kojo joins PMY group to revolutionise global sports and entertainment

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In an exciting strategic move that promises to redefine the sports and entertainment landscape, PMY Group (PMY) is pleased to announce that KOJO, the award-winning creative studio, is joining the Group to further strengthen its intelligence, technology, and experience offerings globally.

For over three decades, KOJO has been a trailblazer in the sports and entertainment sectors, delivering iconic screen stories, immersive brand experiences, and unforgettable sporting events. KOJO’s commitment to excellence has earned them accolades, including awards from the Ministry of Sport and Stadium Business, as well as film screenings at prestigious festivals like Sundance, Venice, and Cannes. Their impressive portfolio features collaborations with major sporting organisations such as the AFL, Cricket Australia, NRL, and FIFA, along with iconic brands like BMW, MINI, and Wesfarmers. KOJO collaborates with entertainment giants like Sony Pictures, Netflix, Warner Bros., and Universal Studios, while maintaining long-term partnerships with major ANZ stadiums, including Optus Stadium, Adelaide Oval, Suncorp Stadium, and Sky Stadium in Wellington. KOJO’s extensive expertise in sports presentation, combined with their renowned post-production and VFX work and live experience services, solidifies their status as industry leaders.

With a presence in 15 countries and a committed, diverse client base of over 1,000 venues, major events, and rightsholders, PMY is the leading technology partner for the live environment. Trusted by some of the world’s most iconic venues and events, PMY has powered cutting-edge technology at SoFi Stadium, the US Open tennis, Principality Stadium, Glastonbury Festival, the Brisbane Broncos, Australian Open tennis, and LIV Golf globally, among many others. Together, PMY’s technological innovation and KOJO’s creative excellence will seamlessly blend to deliver extraordinary live experiences on a global scale.

Paul Yeomans, CEO of PMY, said: “KOJO has made a remarkable impact in the Australian and New Zealand markets, and we’ve long admired their work. Their unique capabilities are a valuable addition to PMY that is both new and exciting for our clients and people, and we look forward to supporting KOJO as they continue to deliver world-class experiences in Australia, New Zealand, and around the globe.”

Stephen Lord, CEO of KOJO, added: “This is an exciting opportunity for KOJO to expand our global impact. Our shared values, culture, and collective vision of creating unforgettable experiences align perfectly, and together, we’ll push the boundaries of what’s possible in sport, events, and entertainment.”

Emily McGrath, EGM APAC at PMY, emphasised the significance of this partnership for the region: “Bringing this combined capability of creative expertise and technological innovation to our partners and clients is essential. As we move through this exciting green & gold decade in Australia, the blend of creativity and technology is becoming more impactful than ever. We are uniquely positioned to deliver transformative experiences that will elevate how venues, events, and organisations operate across the region.”

Dale Roberts, Managing Director of KOJO, said: “By combining our passion for creativity with PMY’s technological innovation, we’re ready to deliver even more impactful experiences to audiences. We’re excited to embark on this journey together and deliver compelling outcomes for our staff, clients, and partners by seamlessly bringing together strategy, production, creativity, and technology.”

Post merger, KOJO’s leadership team, staff, operations, locations, and brand will continue, but now with the strategic, operational, and technological backing of PMY. With a shared commitment to innovation and excellence, this combined creative and technology powerhouse is set to create captivating moments that will resonate with audiences everywhere.

The stage is set — prepare for a new era of unforgettable experiences!

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