Photo Credit: England and Wales Cricket Board
The collaboration will bring an extra dimension to the third edition of The Hundred.
MARVEL is joining forces with The Hundred to supercharge the third edition of the 100-ball cricket competition.
A selection of Marvel’s most iconic Super Heroes, such as Hulk, Iron Man and Black Panther will feature in digital content with The Hundred players from across the eight teams to take the competition to new audiences.
Sanjay Patel, Managing Director of The Hundred, said: “This collaboration shows the power of The Hundred to take cricket to new places.
“MARVEL fans can keep an eye out for their favourite Super Heroes featuring in content from The Hundred on their social media channels throughout August, adding an extra dimension to the world-class cricket which will be on show.”
‘We are thrilled to be working with The Hundred on this great collaboration, bringing new audiences into cricket through their favourite MARVEL Super Heroes and exciting cricket fans in new and engaging ways,’ said Annabelle Canwell, Vice President Partnerships, at The Walt Disney Company.
The Hundred is a 100-ball cricket tournament featuring teams from major cities across England and Wales, organized by the England and Wales Cricket Board (ECB). It was first held in 2021.
