Photo Credit: LinkedIn profile of Abhishek Madhavan
“India is a market with a billion cricket fans and we see a lot of potential in the underpenetrated merchandise market in India. We hope to partner closely with the BCCI and take all kinds of team India merchandise to the masses – with offline as well as online distribution at affordable prices.”
Mr Abhishek Madhavan
SVP, Growth and Marketing
MPL and MPL Sports
(on becoming the Official Kit Sponsor for Team India)
Read the full article here.
Name of Author: Cricexec Staff
