Photo Credit: New Zealand Cricket
Look out for a new commercial partner on the BLACKCAPS shirt during the upcoming T20I series in the UAE.
NZC has inked a three-year deal with Wellington-based online insurance platform Life Direct, which specialises in providing customers a platform to compare and buy policies from leading insurance providers.
The partnership will see the company’s branding on the BLACKCAPS shirt for all internationals played in New Zealand, as well as the upcoming series in the UAE, England, and Bangladesh.
Life Direct will also be the series partner for all WHITE FERNS ODIs played in New Zealand.
NZC GM Commercial Chris Smith welcomed the partnership with Life Direct.
“It’s great to have another strong New Zealand business teaming up with NZC, in this case as our exclusive life and health insurance partner,” he said.
“Life Direct is a premium brand in the New Zealand market and, as such, an appropriate Team Partner for the BLACKCAPS and series partner for the WHITE FERNS.
We look forward to Life Direct joining the team at an exciting time for cricket in New Zealand.”
Managing Director at Life Direct Mark Solomon says his team is delighted with the announcement.
“We are absolutely thrilled to partner with New Zealand Cricket. It marks an exciting chapter as we combine our passion for excellence with that of the BLACKCAPS and WHITE FERNS.
“We look forward to working alongside both teams as we head into the upcoming summer and beyond.”
The New Zealand national cricket team, known as the Black Caps, made their Test debut in 1930 against England in Christchurch, becoming the fifth nation to play Test cricket. After waiting 26 years for their first Test win against the West Indies in 1956, they also played their first ODI in 1972–73 against Pakistan. New Zealand are the inaugural World Test Championship champions (2021) and have won the ICC Champions Trophy (2000). They have reached the Cricket World Cup final twice and the T20 World Cup final once.
