Pakistan Cricket Board & Pepsi-Cola to unveil joint ICC Men’s World Cup 2023 Anthem & #DattKePakistani campaign

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PCB
PCB
The Pakistan Cricket Board (PCB), formerly the Board of Control for Cricket in Pakistan, is the governing body for cricket in Pakistan. It oversees and organizes all tours and matches for the Pakistan national cricket team. A member of the International Cricket Council since 1952, the PCB represents Pakistan's men's and women's teams in international cricket tournaments.

Photo Credit: Pakistan Cricket Board

The Pakistan Cricket Board is thrilled to announce a groundbreaking collaboration with Pepsi Pakistan for the upcoming ICC Men’s World Cup 2023. Central to this partnership is the launch of the official ICC World Cup 2023 anthem, which serves as an exhilarating celebration of cricket and unity. The anthem captures the profound passion and unity that cricket embodies in Pakistan and is designed to inspire fans, igniting their hearts and motivating them to stand firmly behind Team Pakistan.

This upbeat composition encapsulates the essence of the sport that unites a nation, using powerful lyrics, a catchy tune, and a deep emotional connection to create a symphony of fervor and enthusiasm.

The anthem is the rallying cry for fans to come together, pledging unwavering support for the Pakistan cricket team as they embark on their journey to the ICC World Cup.

Under the banner of #DattKePakistani and #JunoonKaRung, fans are encouraged to stand together, united in their unwavering support for Team Pakistan. These campaigns, launched collectively by the PCB and Pepsi, invite all cricket enthusiasts to pledge their unwavering support and demonstrate the true essence of being Pakistani through their passion for cricket.

Pepsi Pakistan’s central theme, “Junoon Ka Rung” or “The Color of Passion,” signifies their deep commitment to supporting and uplifting the Pakistan cricket team. As part of their involvement, Pepsi has also introduced a special Pakistan Cricket edition packaging, further emphasising their dedication to the sport.

These campaigns’ collaborative efforts aim to create an atmosphere of enthusiasm and unity among fans, highlighting the significance of unwavering support for the Pakistan cricket team in the upcoming ICC World Cup.

Cricket enthusiasts are encouraged to visit the dedicated PCB corporate page at https://www.pcb.com.pk/stand-with-team-pakistan.html to make their pledges and be part of this extraordinary journey. Fans are also invited to share their messages and support for the Pakistan cricket team on social media using the hashtags #DattKePakistani, uniting the nation under the banner of unwavering support.

Let’s come together to showcase our passion and love for cricket, with the resounding message that Pakistan is prepared to shine, with its people ready to stand tall with their team because we are all #DattKePakistani!

Name of Author: PCB

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