Photo Credit: Professional Cricketers’ Association
Georgia Elwiss, Tom Helm and James Taylor launch PCA’s partnership with London Sock Company.
The Professional Cricketers’ Association is pleased to announce a three-year partnership with London Sock Company that will see professional cricketers in England and Wales collaborate with the brand for mutual benefit.
As the Official Sock Partner for the PCA, London Sock Company will provide exclusive discounts for PCA members while their playing representatives will also receive gifts. Past and present professional cricketers will also work with the company to share brand messaging and encourage their fans to view the collections with a specific cricket supporter discount.
As a not-for-profit organisation, partners of the PCA play a key role in helping fund the essential education and welfare work undertaken by the Association. Supporting marketing campaigns commercial activities or to simply host clients, the PCA works closely with companies to ensure partnerships suit requirements of business objectives.
London Sock Company was founded on the belief that pulling on a great pair of socks has the power to transform not just your style, but your state of mind. Since 2013, they have been crafting socks from the finest materials with the mission of inspiring you to Walk
Brighter. Loved by celebrities and CEOs the world over, these socks are the first steps to effortless style.
The new partnership was launched with former England and current Southern Vipers all-rounder Georgia Elwiss, Middlesex bowler Tom Helm and former England batter James Taylor in a fun-filled photoshoot in cricket whites and vibrant socks.
Former England and current Southern Vipers all-rounder, Georgia Elwiss, said: “I love that the London Sock Company’s strapline is ‘Walk Brighter’ because this can make a bland outfit look really cool and quirky.
“I actually love new socks and wearing really cool colours that I might not necessarily always wear as it can really be a statement piece of your outfit.
“These collaborations are huge and I’m really thankful to be involved with this. The work that the PCA does is fantastic and I’m a huge advocate for them and what they bring to the game. Without the support of the PCA, as players we’d be lost so it’s massively important that they can keep raising funds and providing support to players past and present.”
PCA Commercial Director, Rob Smyth, said: “I am really pleased the PCA is able to partner with such a positive, vibrant brand that provides our members with an uplifting start to the day. Whether it’s on the way to training, a match or social occasion, members are encouraged to show off their personality through the London Sock Company.
“We know cricketers are well known for their superstitions and now through this partnership, they are able to embrace their habits through bright and effortless socks.
“London Sock Company are working closely with PCA members to celebrate the relationship, with gifting and discounts on products as well as the creation of fan packs in the colours of their favourite team and the partnership started on great footing thanks to Georgia Elwiss, Tom Helm and James Taylor at the launch.”
London Sock Company Co-Founder, Ryan Palmer, said: “We’re excited to launch this partnership between London Sock Company and the PCA. This isn’t just about bringing exclusive benefits to both cricket fans and LSC customers but uniting in our shared belief in empowering and supporting those around us to Walk Brighter.”
Cricket supporters can gain access to a 10% discount on London Sock Company products through using code PCA10 and this cannot be used in conjunction with any other offers. Click here for the full collection. PCA members need to login to their ‘My PCA’ area view their exclusive discount code.
Name of Author: Professional Cricketers Association
The Professional Cricketers’ Association (PCA), founded in 1967 by former England fast bowler Fred Rumsey as the Cricketers’ Association, represents past and present first-class cricketers in England and Wales. In the 1970s, the PCA established a standard employment contract and minimum wage for professional cricketers. It also helped create a pension scheme in 1995 and launched the magazine All Out Cricket and the ACE UK Educational Programme in 2002.
