Photo Credit: San Francisco Unicorns
The San Francisco Unicorns and PIVOT Agency are thrilled to announce their partnership, marking a significant step in bringing professional cricket to the Bay Area. As the Unicorns’ official commercial agency of record, PIVOT will lead sponsorship discussions, offering brands a unique platform to connect with cricket’s rapidly growing fan base as the sport makes its debut in this dynamic market.
“PIVOT is excited to partner with the Unicorns,” said Patrick Cassidy, Executive Vice President, Property Sales at PIVOT Agency. “We are working with companies that see this new team and league as an incredible way to partner, including tech integration, jersey rights, VIP hosting, brand marketing, ownership engagement, on-site activations, and more. As professional cricket makes its mark in the U.S., the San Francisco Unicorns present an incredible opportunity for brands to engage with a diverse and passionate audience through innovative partnerships.”
The Unicorns will call the Bay Area home for the 2025 and 2026 seasons, followed by the debut of a state-of-the-art, cricket-specific stadium in 2027. Owned by prominent Bay Area tech CEOs and executives, including Venky Harinarayan, Anand Rajaraman, Shantanu Narayen, and Divesh Makan, the team is poised to leverage cricket’s global appeal, which boasts over 1 billion fans.
“We’re excited to partner with PIVOT Agency as we bring professional cricket to the Bay Area,” said David White, CEO of the San Francisco Unicorns. “PIVOT’s expertise in sponsorship sales and sports marketing will be invaluable as we build innovative partnerships with brands looking to connect with our growing fanbase.”
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Name of Author: San Francisco Unicorns
