As India gears up for a pivotal five-Test tour of England beginning June 20, Sony Sports Network—who announced the campaign through its official media materials — has launched a bold, emotionally-charged campaign aimed at rallying fans behind a rejuvenated Indian squad. With cricketing legends, cinematic storytelling, and a powerful message of resilience, ‘Ground Tumhara, Jeet Hamari’ sets the tone for what could be a transformative chapter in India’s Test cricket history.
Sony Sports campaign fuels belief ahead of high-stakes series
The India vs England Test series—hosted at iconic venues like Lord’s, The Oval, Edgbaston, Headingley, and Old Trafford—marks a defining point in the ICC World Test Championship calendar. It also signals a generational shift for Indian cricket, with Shubman Gill stepping into the leadership void left by the recent retirements of Rohit Sharma and Virat Kohli.
Sony Sports Network’s campaign is anchored in this transitional moment, spotlighting a fearless and determined squad ready to take on a historically difficult English challenge. The network has rolled out a suite of powerful promotional films, each celebrating India’s bold new cricketing ethos—‘Naya India, Dhaakad India’.
A creative blend of history, rivalry, and emotion
The campaign’s centrepiece is the animated short film ‘Ground Tumhara, Jeet Hamari’, which repositions the England tour as not just another overseas assignment but a test of national pride and sporting evolution. Sony’s storytelling approach blends nostalgia and ambition, drawing parallels between India’s dominance in white-ball cricket and its uphill journey in the red-ball format on English soil.
A standout moment in the campaign is the ‘Captains Promo’, which features post-match reflections from Ajit Wadekar (1971), Kapil Dev (1986), and Rahul Dravid (2007)—the only three Indian captains to have led successful Test series wins in England. Their message resonates deeply: “Ground to Tumhara hai, par jeet hamari hogi.”
Films that go beyond cricket
In addition to the ‘Captains Promo’, other campaign films add depth and intensity. ‘Fury in Harmony – Bumrah’ showcases Jasprit Bumrah’s crucial wicket from the 2020-21 series, capturing the raw intensity that defines India-England Test clashes.
Another anticipated film titled ‘Kasam Paida Karne Wale Ki’, yet to be aired, dives into the cultural and emotional layers of this fierce rivalry. Set to the iconic 1984 title track, it explores the psychological hurdles Indian teams have historically faced in England. The film features appearances from cricket legends like Sunil Gavaskar and Irfan Pathan, alongside English stars such as Mark Wood and Harry Brook, emphasizing the generational and cross-cultural drama at play.
Leaders and legends rally behind Team India
Sony Sports’ messaging goes beyond marketing—it’s a clarion call to fans and a statement of intent for the new Indian squad.
Rajesh Kaul, chief revenue officer – Distribution & International Business and head – Sports Business, Sony Pictures Networks India, said: “The India tour of England will be a ‘test’ in the truest sense of the word. While our recent dominance in limited-overs cricket is a testament to the depth and talent of Indian cricket, Test matches in England present a unique challenge. With ‘Naya India, Dhaakad India’, we are celebrating the courage and determination of this new generation, which is unafraid, undeterred, and ready to script history. Sony Sports Network aims to rally the nation behind Team India as they embark on this crucial Test series, inspiring fans to believe that this team can overcome any challenge on any pitch in the world.”
Cheteshwar Pujara, part of Sony’s expert panel for the series, echoed the significance of this moment: “The India-England Test series has always been a true measure of a team’s grit and adaptability. In the last 100 years, India has managed to win only 3 out of 19 series played on English soil, which highlights just how challenging this contest has been for us. With a young and dynamic squad, this tour represents a significant turning point for Indian cricket. I look forward to witnessing how this group rises to the occasion and sets new benchmarks for future generations.”
Former all-rounder Irfan Pathan added: “Test cricket in England is the ultimate examination of skill, temperament, and character. With a new generation stepping up, Team India is not just carrying forward a legacy—they are writing a new chapter in our cricketing history. ‘Ground Tumhara, Jeet Hamari’ perfectly captures the fearless attitude and resilience of this squad. I am confident that this team has the talent and determination to take on the toughest challenges and inspire a new wave of fans across the country.”
