Photo Credit: Lions Cricket
Driving the Pride to further domestic dominance is global powerhouse Mahindra.
Lions Cricket are thrilled to confirm Mahindra as the Official Vehicle Partner of the Pride. A partnership that extends far beyond the professional teams, those in the powerful pipeline will reap the rewards too with comprehensive and passionate support for tomorrow’s superstars.
Lions Cricket CEO Jono Leaf-Wright says that the onboarding of the global powerhouse Mahindra speaks volumes for not only what the Pride has achieved, but also what lies in wait. The continued growth of the vehicle manufacturer within the country as well as their love of sport across the globe, bodes well for a fruitful journey together.
“We are truly grateful for this meaningful partnership and having the backing of the South African business. Like all that we do, we have Big Dreams and fantastic plans which are now taking shape to leverage our two year agreement. It’s been a while in the making, we’ve had plenty of discussions on how we can truly make a difference and we feel that now is the right time to announce the great news. Over and above driving some Pride players, our new vehicle partner will support our valued youth and community programs, ensuring that our Pride swells and that we achieve success on all fronts and beyond the boundaries.”
Those who attend on game day may well see the world-class selection of SUVs, bakkies, and commercial vehicles parked on display for all to admire, so says Mahindra’s Rajesh Gupta;
“As Mahindra enters its third decade in South Africa, we are excited to partner with Lions Cricket as the official vehicle sponsor at the DP World Wanderers Stadium. This collaboration is an important milestone for us, symbolizing Mahindra’s growth as a trusted and well-known brand across the country. Through this partnership, we aim to connect with the youth and bring a fresh, energetic, and vibrant spirit to our brand. Lions Cricket, with its dedication to excellence and community, aligns perfectly with Mahindra’s vision for the future. Together, we’re committed to elevating the fan experience and fostering the passion for cricket in South Africa.”
Working as a team, the partnership aims to elevate the cricket community at all touchpoints, pushing what’s possible and searching for innovative ways to connect with our fans and rise to the challenge.
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Name of Author: Lions Cricket
Lions Cricket aims to foster a deep passion for cricket by advancing the sport through high-quality teams, nurturing club and school cricket, and providing a premier stadium experience. The organization also seeks to use cricket to drive inclusive and sustainable economic, social, and environmental change.
