SportCell, a sports marketing firm, has facilitated a significant kit sponsorship deal between the Saudi Cricket Association (SACF) and cricket equipment brand SG.
This partnership highlights SportCell’s role in advancing the global growth of cricket. Paras Anand, CEO of SG, emphasized that the collaboration will provide high-quality equipment to Saudi players and teams, setting the stage for the long-term development of cricket in the region.
“Our partnership with the Saudi Cricket Board underscores SG’s dedication to nurturing cricket across borders. Providing state-of-the-art equipment to support players and teams in Saudi Arabia is not just about gear; it’s about building a foundation for long-term success and fostering a culture of cricket in the region. We look forward to seeing the impact of this collaboration in the years to come,” said Paras Anand, CEO of SG.
Tarig Sagga, CEO of SACF, noted that the partnership with SportCell is poised to transform cricket in Saudi Arabia. “By leveraging Sportcell’s expertise and SACF’s vision, this collaboration aims to strengthen grassroots development and build a thriving cricket ecosystem, paving the way for a brighter future on the global stage,” he said.
Jitendra Singh, COO of SportCell, emphasized the broader goals of the collaboration: “This partnership is not just about providing equipment; it’s about empowering Saudi cricketers to achieve excellence on the global cricket stage. We’re proud to support SACF as they strive for success in the ICC qualifiers and Gulf Cup.”
This strategic partnership ensures that the Saudi national cricket team will have access to top-quality gear as they compete in the ongoing ICC qualifiers in Qatar and the upcoming Gulf Cup in Dubai this December.
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Name of Author: Cricexec Staff
