Photo Credit: ICC
Global sports data, live streaming and AI pioneer Stats Perform today announced it has secured the rights to exclusively collect and distribute official data and live streams for the ICC to licensed betting operators around the world.
The new partnership, starting from the ongoing ICC Men’s T20 World Cup 2024, sees Stats Perform once again serve as the exclusive global distributor of official data and live video streams for all major men’s and women’s ICC events, adding to its existing premium portfolio of rights in cricket. It includes the ICC T20 Men’s and Women’s World Cups, Men’s and Women’s Cricket World Cups, ICC Champions Trophy, and the ICC World Test Championship Final.
In recent years Stats Perform has won multiple awards for its state-of-the art, premium sports data and live streaming innovations driven by OptaAI. Its official rights portfolio has also expanded to reinforce Stats Perform’s position as the unrivalled leading supplier of premium sports content, critical to fuelling growth for the wider professional global sports industry and fanbase.
Stats Perform will provide a comprehensive range of services for the ICC events to its wide portfolio of licensed betting operator partners, including real-time ball-by-ball match data and low latency video streams.
The deal reaffirms Stats Perform’s unwavering commitment to enabling licensed operators to deliver top-tier sports entertainment to bettors around the world.
ICC Chief Commercial Officer, Anurag Dahiya said: “We are delighted to reunite with Stats Perform, and have been impressed by the way their recent AI-powered innovations have triggered new growth for the sports industry. We hope the partnership is another important step in enhancing the digital consumption of cricket content globally.”
“Stats Perform is delighted to be working with the ICC again, reinforcing our dedication to collecting and providing the highest quality sports data and live streams to licensed betting operators across the globe,” said Alex Rice, CCO of Stats Perform. “We pioneered live streaming for betting, we know betting operators trust our sports data to provide the best experiences for them and their users. We look forward to leveraging our cutting-edge technology and extensive expertise to bring the thrill of ICC cricket to an even wider audience, ensuring that they enjoy the most engaging and reliable experience possible.”
Name of Author: ICC
The International Cricket Council (ICC) is the global governing body for cricket, founded in 1909 as the Imperial Cricket Conference. Renamed the International Cricket Conference in 1965, it became the ICC in 1987. Headquartered in Dubai, UAE, the ICC has 108 member nations.
